WSJ asks: can there be too much Carmen?
1September 28, 2004 by Colin
“CARMEN ELECTRA is so popular with marketers these days that the advertising industry may be facing a new phenomenon: Carmen clutter.The former “Baywatch” star currently appears in three ads for high-profile marketers, making her presence on the small screen less extraordinary than it might usually be. … (WSJ pay story)
Carmen clutter. A far more manageable, and desirable, cultural problem than Hammer time or Mullet mania.



Surprisingly, I have never seen Carmen Electra in any recent ads. Maybe it’s because I am a straight woman – I just don’t notice her. However, I have to admit, I almost always remember something kitschy or humorous. Perhaps it’s the way my mind works, but when you are inundated with the new femme fatale of the month promoting virtually every product out there, a case can be made for the mullet ads or similar ads using unusual characters or slightly off center humor. They certainly stand out in the white washed sea of beauty. Bring on the talking ducks and the fat men in frills, I say.