When is corporate blogging going to break through to the mainstream?
2March 25, 2004 by Colin
I’m really torn here. I don’t know if Fast Company writing about blogging does anything more than preach to the converted, since FC largely appeals to early adopters.
When BusinessWeek runs a story on corporate blogging, give me a call.
That sort of self-affirmation will make my managers much more receptive to my arguments for servers, software and staff for advanced technology tactics.



It is going to be awhile, I think. There needs to be some success stories. I have started several of my clients on corporate and/or conference blogs. The fruits of that labor are pretty far in the distance, I think. But, we have to start somewhere, and I hope to document the success and share with the world as we go.
Two biggest challenges: Regular posting (it is easy to let it slide) and getting people to comment.
OK, here it is: http://tinyurl.com/3xwv5