Want your neighbour advertising with Adwords on your blog?
4April 16, 2007 by Colin
Adwords. Bloggers don’t mind running Adwords alonside their text because the Google program usually produces national-level text ads or extremely targeted text ads that complement your content.
But what if Google signed up with Pennysaver, the international chain of free weeklies that specializes in very cheap and very temporary local classified ads? That may just be in the works:
“…The companies also are talking about running a “bid-for-print” advertising test between PennySaverUSA.com’s parent Harte Hanks and Google. Under the deal, Google also could end up training sales reps at the “shopper” publications to sell AdWords to offline merchants that Google otherwise would have a hard time reaching …” (News.Com Google Blog)
All those half respectable ads could be replaced by geo-targeted classified notices. Bake sales. Charity Runs. Car Parts. Lost Pets and/or Children. Blood Drives. Your neighbour selling his old fridge.
That would really drag down the perceived value of your blog, wouldn’t it? Ads like the ones below showing up alongside your blog?
[tags] Pennysaver, Adwords, online classifieds [/tags]
That would really drag down the perceived value of your blog, wouldn’t it? Ads like the ones below showing up alongside your blog?
No, not necessarily. What if your blog was about the things going on in your residential subdivision?
You’re right, Marc. That would pay off for the advertiser and the blogger. But I have to think there would be some bloggers who would feel put off by hyper-local ads alongside their “world-beating content.”
How would that affect a blogger’s own perception of their self-worth and influence? What about someone landing on your blog? Will a used bike parts Google Ad minimize their impression of your content?
You guys are seeing this all wrong. They will not be selling ads to individuals, except maybe on a microscopic scale. Instead, they will be focusing on small and medium size local businesses.
Oh, I understand that. And my argument still stands. An ad for a local lawn repair service has the same impact. Just the same for a local used car lot.
But let’s recognize my tendencies as a blogger: to exaggerate for comedic effect.