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Using Flickr the right way

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May 30, 2006 by Colin

FRCHBrouch.jpg

Here’s a story, of a lovely lady, who let a humble design company from Cincinnati use one of her pictures in the latest issue of their newsletter.

This is social media actually delivering on its promise – although some might argue that a corporate think-piece is not the highest of callings or most prime of placements.

Rather than pull a picture from a stock photo bank, Kevin Dugan (gadfly and PR man about the web) found the original on Flickr. An email to Hanny Breunese, the Dutch woman who took the picture, led to Kevin’s winning permission to use it in FRCH Design’s latest newsletter, focusing on colour trends.

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1 comment »

  1. Strategic Public Relations says:
    2006/06/02 at 12:55

    Friday’s Flickr Fix – 06.02.06

    IN SIGHT uploaded by HannyB It’s obvious I’m obsessed with Flickr. So it won’t surprise you to learn that I used a Flickr pic in my company’s customer newsletter instead of going to a stock photo library. Long Tail at work? Flickr to disrupt Corbis? Na…

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