February 18, 2008 by Colin
Hmmm. Walter Carl, of Northeastern University, seems to zero in on Twitter as a marketing tool for hacks and flacks keen on keeping up images.
“… “You want to use these tools to keep up on others, in a good way, of course, and to let them keep up on you,” said Professor [Walter] Carl, whose research focuses on social media. “But their perception is it’s surveillance.” One of the main reasons people embrace social media — Facebook, for instance — is to create identities for themselves and control other people’s perceptions of them.
“Maybe Twitter isn’t the right tool for that job,” he said. “The people who I see using it are an older demographic, people in marketing or P.R. or advertising, who use it for work, to present themselves as particular types of people. They’ll twitter, ‘I’m traveling,’ or ‘I’m going to interesting restaurants.’ They’re using it to do identity work.” (NYT)
You know what? He’s 70% right.
[tags] twitter, identity, self promotion [/tags]