November 29, 2005 by Colin
“This means I won’t miss another beer commercial with hot chicks in thongs – ever!”
Christ. The news release from TIVO announcing their upcoming commercial search capability has more quotes from more people than a multi-level government funding announcement for a new children’s hospital in a rural area. I should know. I write those for a living.
The nub of the announcement? “TiVo subscribers, if they choose to use the search capability, will retain control over their viewing experience through the creation of a viewer contributed profile via the set-top box that will enable them to receive advertisements based on their interests.”
I will love to see the accumulated data for favourite searches – when they’re available. That information will kick a lot of television-dependent advertisers in the teeth. Some of those marketing folks will look like the Hanson Brothers after meeting up with Ogie Ogilthorpe. Actual permission-based information on advertising preferences? Fantastic!
Want to take a guess at possible favourite ads among the general television viewing audience? Beer ads. Foreign Beer ads. Soda pop ads with Diddy in them. Doritos ads with Ali Larter. Nike ads – but only if they start featuring hot Olympians again. Or the new members of the LPGA. Oh – and anything with Martha or Oprah.
And since we’re still talking about early adopters with PVRs here – any Apple ad.
Will there be an option for “ads with Jessica Alba in them”?