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The Coolhunter: Pimping the Demo to the Uncomprehending

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January 21, 2005 by Colin

I got a pitch yesterday for a new book (which I’ll mention another time if I find it’s useful), and the pitch prompted me to look at some white papers pulled together by a San Francisco agency called Plan B – one of which cites the poem (?) excerpted below. Mark Lewman, apparently their Creative Director, wrote this back in 2001.

    THE COOLHUNTER

    I prepare trend reports for fortune 1000 companies.
    I am paid to play
    the disenfranchised against the disrespected
    make the F1000 feel connected
    to the cognosumers who reject them,
    stuck in the cultural crosshairs.

    … And some guy in a conference room in Ohio says into his speakerphone:
    “Tell me more about the Krautrock movement and the abstract bands.”
    I spit out details to counteract,
    and wipe my face with my cuff,
    generating more fluff,
    without concentrating on the end result,
    just the next step which is an orchestrated effort to tap into tech step. …

Read the rest. Really.

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1 comment »

  1. zeck says:
    2005/01/21 at 16:38

    I dig anything that name-drops both Crispin Glover and Pauly Shore, but all cool is sapped from this by his use of the term ‘brandalism.’ Lame.

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