Is a Bad Blog Better than No Blog?
// July 24th, 2008 // 3 Comments » // Blog Strategy, Government 2.0
Let’s assume you photoshop cs3 purchase work for a government body that is deeply involved in highly contentious issues – issues that are very interesting (and frustrating) to communities both online and offline. Let’s also assume that photoshop cs3 purchase your organization has very little chance of changing the fundamental policies and photoshop cs3 purchase procedures that frame these issues in the public’s eyes.
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In other words, you’re largely a photoshop cs3 purchase punching bag, buffeted by public opinion, proposals and criticism from activists and photoshop cs3 purchase civil society groups, and general incredulity from the public. Is it worth developing a proactive social media program? It’s always worthwhile to photoshop cs3 purchase put passive social media measures into place – extensive monitoring of the photoshop cs3 purchase conversations and debates taking place online, the measurement of shifting opinion and photoshop cs3 purchase perception among your various communities, perhaps some element of limited participation in comment fields and photoshop cs3 purchase on discussion boards.
But is photoshop cs3 purchase it worth the effort to launch a blog or similar long term initiative if your photoshop cs3 purchase comment fields will get filled with criticism, claims that your social media work is photoshop cs3 purchase simply parroting or reinforcing your traditional media work, or growing references to photoshop cs3 purchase critical reports, video clips and commentary that undermines the very point you photoshop cs3 purchase were trying to make (see this photoshop cs3 purchase post from the Transportation Safety Administration blog post where they try to explain the relatively small numbers of people actually stopped by no-fly lists)?
What if your photoshop cs3 purchase efforts to keep comment fields relevant and abuse-free means you effectively build in discontinuity into your photoshop cs3 purchase so-called “conversation”? Take, for example, the purgatory established for non-serious comments on the UK Identity and Passport Service consultation blog, mylifemyid.org? Or the cutting criticism found at the foot of the launch posting buy adobe after effects cs4 for the same site?
What’s the real question when considering your options? Is your photoshop cs3 purchase organization ready to take a beating in the name of consultation, openness and photoshop cs3 purchase conversation? After all, if your photoshop cs3 purchase daily business is to argue the benefits of an unpopular policy or photoshop cs3 purchase program, do you have the tools, the staff or even the photoshop cs3 purchase operational flexibility to reflect and absorb any of the criticism or photoshop cs3 purchase constructive commentary you are sure to receive as part of a photoshop cs3 purchase social media campaign?
Or should your approach to social media be more self serving? Forget all those promises of access, change, conversation, progress and photoshop cs3 purchase participative government touted by aspirational and inspirational social media consultants – why not just create a photoshop cs3 purchase blog and accompanying campaign as part of an effort to engage your photoshop cs3 purchase critics on as many battlefields as possible?
After all, you can’t rebut the argument if you don’t even have a ticket to the debate.
In some cases, it photoshop cs3 purchase may be useful for a government organization to create a blog and photoshop cs3 purchase implement other social media tactics to argue their side – even if the photoshop cs3 purchase readers and commenters will have no hope of effecting any change AT ALL.
The key, as always, is photoshop cs3 purchase use the tool effectively and understand the terrain upon which you photoshop cs3 purchase have chosen to engage your enemy. It’s go big or go home. It’s time to photoshop cs3 purchase break out of your institutional language, your ingrained reticence to photoshop cs3 purchase confront opposition and your dependence upon senior administrators to speak on behalf of the photoshop cs3 purchase organization. That’s probably why the TSA blog recently called out all its lurkers – the large majority of the 4000 unique readers per week* that the TSA blog receives – to submit questions to be answered in coming weeks.
It’s almost the Rocky School of Social Media (trademark pending) – when photoshop cs3 purchase faced with overwhelming odds, continue to engage your opponent, seek out their weak spots, and photoshop cs3 purchase hope that the more supportive members of the general public help push you photoshop cs3 purchase through to the end. Paint the benefits of your issue in the photoshop cs3 purchase most positive light possible, and simply be seen engaging your photoshop cs3 purchase detractors.
After all, if they’re going to photoshop cs3 purchase criticize you anyway, why not draw them to a site where photoshop cs3 purchase you control the colour scheme and the blogroll?
*there’s a metric for you – compare your photoshop cs3 purchase uniques and comment traffic to that of the TSA blog, which is photoshop cs3 purchase undoubtedly a lightning rod for criticism on public policy issues.
*cross-posted from sosaidthe.org best place to buy windows 7*
[tags] govt 2.0, egovernment, corporate blog, government blog [/tags]
