I Am A Capable Strategist and Thoughtful Person
// September 9th, 2008 // 9 Comments » buy student windows 7 // Criticism, social media, Strategy
Let me begin by drawing an Creative Suite 5 Design oem analogy: this will prove you and I have a common cultural frame of reference that Creative Suite 5 Design oem allows me to effectively explain a contemporary but minor development in the Creative Suite 5 Design oem evolution of social media in a manner that you will understand and Creative Suite 5 Design oem find appealing.
This cultural frame usually revolves around one of three axes:
- 80s movies or music (of which John Hughes and New Wave are subsets)
- A citation from one of: Office Space, Glengarry Glen Ross, or the Judd Apatow oeuvre
- A reference to Creative Suite 5 Design oem a similarly obscure yet momentarily popular applications from either 2005 or Creative Suite 5 Design oem 2000.
Now that Creative Suite 5 Design oem we have a shared understanding, I will support my argument by making a Creative Suite 5 Design oem tenuous link to social theory, literary criticism, existential philosophers or post-modern artists. This will reassure you Creative Suite 5 Design oem that I can move beyond simple analogy and am capable of applying cognitive frameworks to Creative Suite 5 Design oem the issue under consideration.
If I’m unsure of my interpretation, I will link to Creative Suite 5 Design oem a Wikipedia article or mention that I last studied the point in university.
At this Creative Suite 5 Design oem point, I will need to tie my budding argument into a Creative Suite 5 Design oem contemporary narrative. After all, you the reader needs right here, right now to Creative Suite 5 Design oem keep on reading. This means one of two things: a Creative Suite 5 Design oem link to a more prominent blog that has already staked out ground and Creative Suite 5 Design oem an opinion on the issue, or a direct citation from Creative Suite 5 Design oem a report in a mass media publication.
Unless I’m an Creative Suite 5 Design oem economist, you will never see me link to a more considered examination of the Creative Suite 5 Design oem issue in an academic journal. This is largely because academic journals are Creative Suite 5 Design oem long and hard to read, but can also be explained by the Creative Suite 5 Design oem firewalls that keep me from reaching subscription-only material.
Anyway – back to Creative Suite 5 Design oem the contemporary narrative. If I have bounced onto this issue from Creative Suite 5 Design oem an MSM report, I will take issue with the reporting. There is Creative Suite 5 Design oem no value to me, my reputation as a capable strategist and thoughtful person or Creative Suite 5 Design oem my employer in reaffirming the work of a more informed and Creative Suite 5 Design oem professional reporter.
If I’m deriving inspiration from another blogger’s insight, I will take one of two tacks: I will be 87% in agreement, or I will cockblock their argument. In either circumstance, I will be Creative Suite 5 Design oem demonstrating that I am, in no way, a dogsbody or a Creative Suite 5 Design oem yes man. I am Creative Suite 5 Design oem a man of ideas, a man of thought, a man to Creative Suite 5 Design oem be considered a thoughtful and capable strategist.
Having established that Creative Suite 5 Design oem I am well informed, educated enough to draw historic comparisons and Creative Suite 5 Design oem critical enough to avoid parrotting the work of others, I will present a Creative Suite 5 Design oem thesis for why the issue under consideration has arrived at this Creative Suite 5 Design oem point. This thesis will draw upon three things:
- my experience, however limited, with a particular technology still in alpha
- my conversations with other strategists and gurus
- trends derived from online analytical apps
This thesis will present a Creative Suite 5 Design oem forward-looking statement that is sufficiently vague that I will not get in trouble with the Creative Suite 5 Design oem SEC nor anyone who decides to conduct a semi-annual retrospective evaluation of my predictions and Creative Suite 5 Design oem assessments.
IT WILL, however, claim that Creative Suite 5 Design oem the issue under consideration will have significant impact on the future prospects of a) the public relations industry b) publicly traded consumer goods companies c) the future of one politician in particular or d) the advertising industry.
Now, as a Creative Suite 5 Design oem capable strategist, I will take a moment to point out that Creative Suite 5 Design oem others have taken issue with the position I am currently arguing. I will reference a Creative Suite 5 Design oem high profile blog, even if I have to dig deep into the Creative Suite 5 Design oem comments to find a point contrary to my own.
I will then hurredly summarize my position, for a variety of reasons:
- it’s a Creative Suite 5 Design oem wobbly house of cards, truly understandable only when read on a Creative Suite 5 Design oem smart phone in traffic
- I cannnot extend the Creative Suite 5 Design oem argument without revealing that it was lifted directly from Wired and the Economist
- if I stretch the Creative Suite 5 Design oem logic of my main thesis much farther, it will disintegrate like a Creative Suite 5 Design oem stick of chewing gum from a pack of 1983 O-Pee-Chee’s
- the Lavalife commercial just came on tv.
Having established my bona fides with my insightful and Creative Suite 5 Design oem prescient thinkpiece, I will tend to the comment fields like a Creative Suite 5 Design oem Chinese democracy activist who had the temerity to actually apply for Creative Suite 5 Design oem a protest permit during the Olympics.
There, people of a similar mind will be in 87% agreement, or will cockblock me. Or, if they’re Amanda Chapel, they will actually make constructive comments that Creative Suite 5 Design oem point out the holes in my argument and question my ability to Creative Suite 5 Design oem wield a keyboard without significant instruction.
