October 28, 2006 by Colin
How in the world do you represent dozens of national and regional cultures in one graphical element? In anticipation of the 50th anniversary of The European Union next March, the EU asked young designers from across the continent to design a birthday logo to mark the festivities. This is the winner, designed by Szmon Skrzypczak:
William Denttrel had some critical comments to make about about the design and the process in Design Observer:
… “This is what I call Silk Road design: you let each letter represent a particular entity or aspect of an organization, not unlike the cumulative culture acquired along the Silk Road from China to the eastern shores of the Mediterranean. This design model is instantly recognizable because it always looks like what it is — design by committee, design that addresses (too many) multiple interests.
… As a work of graphic design, it has a cheerful countenance. Yet it takes all that’s rich and complicated about this institution’s history and offers a quick fix: if logos were food, this would be tapas.”
More details on the E.U. competition on the Union’s site.