November 27, 2007 by Colin
Keith, the new honcho at com.motion*, was kind enough to send over the results of their exclusive survey of 444 senior managers and marketers. As Sean pointed out, it’s always helpful to have detailed public opinion research on any aspect of our little marketing and public relations world – especially social media.
Especially when the results seem to expose senior executives lying about their familiarity with social media. To be fair, they could be glaringly unaware how little they know about new technology. Or, they could be underestimating the extent of their clients’ knowledge.
Even worse – senior communications advisors revealing – rather embarassingly – that they are falling behind the curve. As specialists, they should be AHEAD of the curve.
Later on in the poll, it seems that the long tail only applies to online activities. Overall, an intention to increase spending on social media does mean an overall increase in budgets, but some managers and marketers responded that they would cut back on direct marketing costs. That makes sense – abandon the tried-and-true targeted marketing for the shiny and new.
* not this com.motion.