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Pet ads that whack the funny bone

1

June 16, 2007 by Colin

Most advertising and advocacy work developed for animal shelters plays on sympathetic pictures of abandoned pets.

I love the twist Leo Burnett Toronto has developed for the Toronto Humane Society.

Their new campaign focuses on the benefits of animal adoption for humans: stress reduction, a sense of play, change in lifestyle, and personal health. And a substantial dollop of whimsy.

Three more ads can be found on the Leo Burnett blog.

[tags] Toronto Humane Society, animal adoption, advocacy, not for profit [/tags]

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1 comment »

  1. Jason Oke says:
    2007/06/18 at 11:20

    Hey, thanks for the shout-out. We love this campaign and this cause, so we really appreciate you helping us raise its profile!
    Big fan of your blog by the way, keep it up.
    J

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