June 16, 2007 by Colin
Most advertising and advocacy work developed for animal shelters plays on sympathetic pictures of abandoned pets.
Their new campaign focuses on the benefits of animal adoption for humans: stress reduction, a sense of play, change in lifestyle, and personal health. And a substantial dollop of whimsy.
Three more ads can be found on the Leo Burnett blog.
[tags] Toronto Humane Society, animal adoption, advocacy, not for profit [/tags]