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Pitching the principled influencer
How to pull Mr. Softee out of the cooler
How NOT to staff an info booth
Even a potential grunt has influencers
Things I Wish I’d Written, II
Puke and Live TV just don’t mix
CBC – no, you’re not fired. You’re asymetrically outsourced!
Michael Jackson, a Petting Zoo and lots of Balls
Pay for play, SMTs and tech editors
The Fifth “P” – Being Picky
“This Mac attack is wack”
Best Buy: where the chicks aren’t
What tactic do you have lined up for daylight savings?
He’s no Rick ‘Wild Thing’ Vaughn, but …
Placements in contemporary music? Say it isn’t so!
Building Buzz with the Oprah Nation
Pulling Ads: a defensible public relations strategy?
Scratch n’Sniff Marketing
60 sq. feet of children’s toys and Budweiser mirrors
RIP, Bob McAdorey
Pricing strategies and compassion: why cut bereavement fares?
Ronald McDonald: I’m lovin’ the new skate threads
Driving your customers to post-Christmas sales
At what point does your client become a liability?
Declining newspaper readership
All those empty hockey arenas
Dahling! Can you pucker up for the ‘razzi?
A bobblehead primer
Moving cultural exports into your living room
How does your newspaper cook the books?
Mel Gibson, leading the unwashed from the technological desert?
Personalized Elle covers? Not all Hungarians are pretty
25 ways mobile text messages can help build brand loyalty
Touchdown at the OK Corral: A case study
Communicating with your stakeholders – and their mothers
Know your audiences – and their dysfunctions
Brand Casting: why pay for the cow?
Princess Michael of Kent – scaring off a PR rep
Is TBS riffing off Pop-Up Video?