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Outrageous PR Stunts – and the personality behind them

2

December 12, 2006 by Colin

“Can We Do That? Outrageous PR Stunts That Work – and Why Your Company Needs Them” is a pull yourself up by your bootstraps sort of book, willing and pushing businesspeople and public relations types alike to take their work more seriously – and have more fun doing it.

It’s a light hearted book with a serious message – to break through those personal barriers that keep you and your team from being truly original.

Peter Shankman is a good friend, and I ripped through his book quite quickly. His personal anecdotes illustrate basic but always relevant observations that help you shape a unique public relations campaign, and his personality shouts from every page.

And the fact that he gave me the book did not influence this review at all.

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2 comments »

  1. Bob LeDrew says:
    2006/12/20 at 14:41

    You cheap b***ard. I’m buying myself a copy with my Santa money!

  2. Colin says:
    2006/12/20 at 14:45

    And Peter loves you for it.

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