December 12, 2006 by Colin
“Can We Do That? Outrageous PR Stunts That Work – and Why Your Company Needs Them” is a pull yourself up by your bootstraps sort of book, willing and pushing businesspeople and public relations types alike to take their work more seriously – and have more fun doing it.
It’s a light hearted book with a serious message – to break through those personal barriers that keep you and your team from being truly original.
Peter Shankman is a good friend, and I ripped through his book quite quickly. His personal anecdotes illustrate basic but always relevant observations that help you shape a unique public relations campaign, and his personality shouts from every page.
And the fact that he gave me the book did not influence this review at all.