Mid-week mental wash
1July 9, 2008 by Colin
- The tribe of underground surreptitious train sketchers. There may be a quick but quality portrait of you sitting in someone’s portfolio. (Los Angeles Times)
- How the Sonic Guys ad campaign came to life. (Kansas City Pitch)
“… To make the point that Sonic doesn’t nuke its hamburgers in microwaves, T.J. and Pete asked a competitor’s cashier to microwave a bag of popcorn for them. “They would be like, ‘We can’t microwave your popcorn. We’re busy microwaving burgers,’” McKay says. “The smarter, more strategic stuff, that’s when we knew that it was bigger than a prank or a Jackass-kind of thing. That’s when we knew it was good.”
Pete and T.J.’s antics became brasher and more irreverent. In a traffic-jammed drive-thru lane, T.J. called the restaurant and asked if the restaurant could use a hand in speeding up the line. …”
- Tom Watson, British MP and Minister for E-Government, is BLOWING MY MIND with his twitter use. (And Hazel Blears, the Minister for Communities, started blogging and twittering today)
- Jack Kerouac, from the original scroll of “On the Road” in Memehuffer:
“People aren’t interested in facts but in ejaculations“ (journal entry, December 1949)”
[tags] Sonic Drive In, ads, Kerouac, egovernment, Tom Watson, subway artists [/tags]
In Season 1 of “The Simple Life” Paris and Nicole were put to work as Sonic mascots, in full costume with cartoon-character gloves and the works.
The idea was that they would stand at the entrance to the parking lot and wave jauntily to potential customers. Instead, they spent the whole time giving passing motorists the finger and yelling “Sonic!”
So, now I think of that each time I see an ad for Sonic. Sometimes, I even give my TV the finger and yell “Sonic!” as well.