Marmite. You’ve seen it. And, as MarketingWeek reminds us, you either love it or hate it. The yeast extract is now available in a squeezy bottle, and is being supported by a marketing push encouraging British yeast afficionadoes to submit their pieces of “MarmArt” – art produced by squeezing Marmite onto a piece of toast – to a central gallery.

I’ll tell you one thing – the British submissions are a sorry lot when compared to the MarmArt that was submitted for the 95th anniversary celebrations in New Zealand.

” …Adrian Goldthorpe, vice-president of strategy and innovation at FutureBrand, says: …that the launch of Squeezy Marmite was a “no brainer” but believes the brand struggles with real innovation and new product development because of its distinctive flavour. He points out that other products with a strong flavour, such as Branston Pickle, have managed to develop into new areas such as baked beans because they can be added to foodstuffs.”(MarketingWeek)

You know my last post, about advertising jargon? I would certainly say that the statement that Marmite “struggles with real innovation and new product development” is an original interpretation of the brand’s natural limits. Other, more earthy, personalities might say it tastes like …

The marketing push, however, has some extremely relevant giveaways:

“… Dualit Marmite toasters and� 10 limited edition Marmart kits which include a Marmart lunch box, love and hate art stencils, an art spatula, and Squeezy Marmite.” (Daily Mirror)

Original MarMart by Kyle Stewart.

[tags] Marmite, yeast [/tags]