June 6, 2009 by Colin
” … From the shelf, he pulled down a carafe of California Winery, a brand with a palm tree and a Mission bell tower on the label. (He sells a million bottles of it a year to Tex-Mex restaurants in France). …”
- just one revealing snippet from a profile of Fred Franzia, the Napa Valley winery owner responsible for Two-Buck Chuck and countless other niche wine brands.