How ads are like unpleasant amateur movies
2February 22, 2009 by Colin
“… Neither porn studios nor ad agencies can afford to be complacent. Their dominance has been undermined by the diffusion of DIY technology.
In advertising we call this phenomenon ‘user-created content’, in porn they just call it ‘amateur porn’.
This is especially important for two industries so fundamentally concerned with truth. In this age when a professional studio can fake anything, people implicitly trust the amateur. Anyone with a webcam and access to genitals can make a rudimentary porno – and to make an ad, you don’t even need genitals …
… Gonzo’s rise is assured, not because it’s good, but because its ideal consumer isn’t the consumer, it’s the brand manager. Showing the public loving an advert, within the advert, is the equivalent of the porn queen’s ooh-ya-do-it-to-me schtick …”
Gordon Comstock, in Creative Review.
LOL!! Thanks for the link … definitely one of the most amusing comparisons I’ve read … I see this as adding mileage to the old adage – “when times are good, advertise … when times are bad, advertise” … DIY advertising will become a constant, if nothing else ; )
And if you’re interested in talking about DIY advertising, seeing it in action or trying it out, let me know. We call it ‘people-powered advertising’ and we’re seeing it take off right about now.