March 22, 2008 by Colin
Which popular game is a stunning combination of multi-level marketing, addictive design and the worst of subscriber-based advertising on the ‘net?
In the Tim Horton’s game, each coffee purchase gives you a chance to roll up the rim of your paper cup to win prizes like free coffee, donuts, coffee cards, boats and cars. The chain asks you for no personal information and does not sign you up for subscription services.
In the Facebook application, gullible – even stupid – users sign up for an app that rewards you with “Brimbucks,” which are used to buy the online cups needed to “roll the Brim.”
Am I being harsh? No.
In order to keep playing the game, you are provided with several options to earn Brimbucks:
- recommend the app to friends
- invite friends to install the app
- become a fan of the app
- return every 4 hours to “earn” more
- vote for Brim as the app of the day
- fill out “surveys”
What kind of surveys? What about “want to know what your future holds“? Clicking on the link takes you to a site that offers your daily horoscope by text message – all you have to do is enter your mobile phone number.
Stop and read the fine print, though, because you’ll also be signing up for your daily horoscope, delivered by text message for only $1.25 a day.
Or sign up for a book club – or a DVD club – anything that commits you to repeated payments.
Oh – and you’ve already agreed to let Facebook share your profile information and Facebook activity with the application developer – a second year college student from Fanshawe College in London, Ontario and his friends.
At its best, this game gives you several minutes of mind-numbing clicking and the false promise of gift cards “for your favorite coffee shop.”
Roll the Brim to Win player = sucka!
With 49,000 users and 17,000 fans … that’s a lot of morons.
I can’t decide if the corporate folks at Tim Hortons should be worried about this or not. A solid number of the comments on the app page refer to Timmies and Tims – common colloquial references to the chain. The fan photos are almost all images or products featuring Tim Hortons trademarks.
Still, it may not be worth the effort to shut down this app, especially given the millions of real Roll Up the Rim to Win cups distributed during each Tim Hortons campaign.
[tags] Tim Horton’s, Timmies, donuts, Brim, rim, contest, facebook, mlm [/tags]