January 27, 2007 by Colin
The advertising community is still stunned that Fabio is a continuing draw for online audiences. Nationwide Insurance’s Super Bowl ad, which featured the long haired bohunk poling down the canals of Venice (or the Venetian hotel in Vegas), kept pulling viewers long after its first airing during the 2006 Super Bowl.
In true “B” star fashion, Fabio made sure his sponsors kept up on the info. Nationwide’s VP for advertising and brand management made that point in a New York Times piece about maintaining the buzz built from a Super Bowl placement:
“We got 1.8 million downloads on that one site. Fabio himself keeps me apprised of that.” (NYT)
Fabio’s life would be much easier if there was a widget he could install on that VP’s desktop.
Imagine what other information could be simply and efficiently distributed through widgets, rather than depending upon online media:
- Minutes Since You Last Saw William Shatner In Media
- Last Person to Misinterpret The Cluetrain Manifesto
- Average Episode Run of New Television Dramas Calculator
- Latest Coochie Flashed to Papparazzi
- Number of PPT Decks to Start With a Hugh Macleod Cartoon
- In/Out of Rehab Updater
- Dating/Not Dating/Slutting Around
- Friends/Not Friends with Paris
- Slept with Wilmer
[tags] Super Bowl, Fabio, Nationwide, widget [/tags]