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Explain it simply and in common terms

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May 18, 2008 by Colin

Here’s your task: take your next conceptual challenge and explain it clearly in under 30 seconds, using a common food product as a reference.

What’s that? You need an example? Remember the “Twinkie” scene from Ghostbusters?

While you may understand the details and nuances of a problem, remember that many other, less experienced, people will need a simple yet demonstrative example to help them understand the personal significance of the problem.

[tags] creativity, storytelling, breaking the mold, Ghostbusters, Twinkie [/tags]

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1 comment »

  1. explaining social media so everyone can understand it | Identity Marketing and Public Relations says:
    2008/06/13 at 10:43

    [...] It’s kind of like that (Thanks to Colin Mckay/Canuckflack for that one). [...]

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