Archive for the ‘Santa’ Category

What’s your Christmas card look like, Mr. Creative?

25, Dec 2007

A Google Maps guide to driving between Santa Claus, Indiana and Christmas, Florida.
AKQA’s neon hamster wheel (which apparently isn’t sh*t)
Frank Best’s greeting card for failed cold calls (you want to read this)
IStudio’s Do Not Want ads.
McKinney’s SnowGlobe Boy (staffer lived in an inflatable globe in the lobby)
Dave mentioned the greeting from Twist Image
Kate has built [...]

A marketer with a heart

25, Dec 2007

What happens when you misdial 1-800 Santa Claus? You get 1-800 Santa Barbara - a website promoting attractions in Santa Barbara. California. Which, for one week in December, becomes Accidental Santa.
John Dickson, the site owner, discovered this last year. Instead of hanging up on the kids calling for the fat guy, he spoke to them. [...]

Holiday parking, only for the pushy

24, Dec 2007

Christmas Eve. Last minute shopping. Malls full of desperate shoppers. And it’s going to be parking hell. The Raleigh News & Observer describes some of the rude and desperate behaviour to be found at local mall parking lots, and provides some anthropological rough work on the types of drivers you’ll come across:
THE STALKER: This driver [...]

Social media solutions for Santa Claus Enterprises, Inc.

4, Dec 2006

Issue: A� vertical conglomerate with continuous production demands and an asymmetrical distribution cycle, Santa Claus Enterprises faces accelerating competition from e-suppliers and even a reinvigorated challenge from traditional toy retailers. It currently faces difficulties coordinating the work of its management, production, strategic forecasting and distribution groups.
Scope: Communications among SCE, Inc. groups relies upon traditional communications [...]

Christmas retail help gone bad

28, Nov 2005

Top Ten Signs your Christmas retail help’s gone bad:
10. The coffee club’s losing $26 a day.
9. The latest shipment included 40 packs of smokes.
8. Those Santa end of aisle displays? He’s now touching himself - inappropriately.
7. Somehow, the store cat is pregnant.
6. The greeter, dressed as an elf, is saying “How’d you like to be [...]

Santa’s got a pop-up … display for the trade show

22, Dec 2003

The Advisory Committee’s finalized the marketing plan. You’ve finished the design and production on the new graphic identity and are ready to jump into the rejeuvenation of the Santa Claus, Inc. brand.
Your first stop? An international trade show, of course. But is your marketing team ready? Have you picked the right people to staff the [...]

Piped-In Christmas Music

19, Dec 2003

Has the adult-contemporary or easy listening radio station in your market gone to an all-Christmas format? Do you now find yourself inexplicably drawn to the Bing Crosby, Dean Martin, Jose Feliciano and Nat King Cole compliation albums while shopping for windshield washer fluid at Wal-Mart? Do you find yourself asking co-workers if “they’ve heard that [...]

FAQ: So you want to hire Santa

18, Dec 2003

So. Your internal communications plan notes that Santa is to host your Christmas event this year, but you have some questions about the the cost, the reequirements and possible complications. Check out our down-to-earth FAQ for the answers to many of the questions you might have.
Q: How much does Santa cost per hour?
A: Santa traditionally [...]

Media Training for Santa

17, Dec 2003

Memo: To Santa Claus, Mrs. Claus and Chief Elf
Issue: Preparing for
interviews with the
media
——————————————————–
As the holiday season approaches, I would like to remind you of some basic tips and techniques for dealing with members of the media. I’m sure most of this is old hat, but my colleagues in the seasonal entertainment PR industry are still [...]

Are you a Department Store Santa?

16, Dec 2003

Memo: To all Regional Managers
Issue: Recent Incidents involving Seasonal Character Hires
—————————————————–
As you may be aware, some stores in the chain have recently suffered embarassing public relations incidents because of poor hiring decisions - particularly in the selection of Santa and associated Elf characters.
In the Texas region, a part-time Santa recently decided to ride the bucking [...]

PR for Santa: The Basics

13, Dec 2003

Let’s face it - it’s not easy being the embodiment of all that is good and merry about the world. You spend all year in the freezing cold, surrounded by elves, pushed by SuperToy conglomerates to come up with faster and better toys, and then you get grief because you can’t find My Little Pony [...]

Some thoughts from an Average Elf

12, Dec 2003

If you’ve ever wondered what the life of a rent-an-elf is like, you have to visit “Now is the winter of our Discontented Elf”, a great journal of one person’s life as a seasonal character hire. A sample entry:
The Suits came to check on Santa today.
Santa: (watching Suit approach) He’s going to ask us where [...]


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