Thanks to Google News, your spokesperson or technical expert may have another opportunity to present their case in the news - AFTER the journalist has filed.
Google’s about to add a comment feature to Google News - but with a twist. Only people directly involved with the story, like those quoted in it, can submit a comment to be moderated by the Google News staff.
“We’ll be trying out a mechanism for publishing comments from a special subset of readers: those people or organizations who were actual participants in the story in question. Our long-term vision is that any participant will be able to send in their comments, and we’ll show them next to the articles about the story. Comments will be published in full, without any edits, but marked as “comments” so readers know it’s the individual’s perspective, rather than part of a journalist’s report.”(Google News Blog)
This signals another shift toward the corporate interpretation of how social media should be managed.
For those of you following on the home game, the comments appended to a Google News story will have gone through TWO filters - the original reporter’s judgement of who should participate in the story, and Google’s own test of authenticity.
How about that? You can just throw the egalitarian nature of comments under the bus now. Traditional media, as interpreted and annotated by the gatekeepers.
For public relations specialists, this opens up a whole new channel of communication: pointing readers to your evidence and your record of the interview.
Especially for you paranoid and obsessive types that make it a habit of recording every moment your senior executive comes within a restraining order of a journalist.
And, judging from the FAQ on the new comments policy, your comments may have greater longevity than the story itself:
“However, we’ll try to be in touch with you and possibly include your comments in future stories that mention you. “
Communicators and media relations experts now have another channel to consider when evaluating the impact of their media coverage.
Why not respond to how your interview, fact sheet or news release were interpreted in the article?
Technorati Tags: Google News, comment policy, retaliation