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… it’s about design, marketing, retail quirks, government communications and oddities … and written in Canada!
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Archive for the ‘Marketing’ Category
” … From the shelf, he pulled down a carafe of California Winery, a brand with a palm tree and a Mission bell tower on the label. (He sells a million bottles of it a year to Tex-Mex restaurants in France). …”
- just one revealing snippet from a profile of Fred Franzia, the Napa Valley [...]
You had me at meat
7, May 2009I’ve got five national grocery chains - with massive square footage - within a two kilometre radius in my suburban neighbourhood. And I have some overwhelming and unexplained fascination with store planograms, integrated marketing campaigns and promotional programs.
We must be coming on BBQ season, because the meat promos are being served up across all the [...]
My choices are green, just not my life
20, Apr 2009“… remodelers who specialize in eco-friendly projects say many homeowners still tend to focus on green stuff rather than green performance. It’s easier to imagine friends being impressed by the virtue of your recycled-glass bathroom tiles than by properly sealed air-conditioning ducts, even though more systemic projects have “orders of magnitude” more impact, says Paul [...]
- In: Marketing
Charlie Sheen Shirts
11, Apr 2009That’s right. Charlie Sheen shirts. My mind spun when I saw that.
Turns out the Bimini bikini store is selling guayabera shirts like the one Sheen wears on “Two and A Half Men.”
Speaking of which: am I the only one that thinks Sheen’s legs are unnaturally skinny?
- In: Marketing
How ads are like unpleasant amateur movies
22, Feb 2009“… Neither porn studios nor ad agencies can afford to be complacent. Their dominance has been undermined by the diffusion of DIY technology.
In advertising we call this phenomenon ‘user-created content’, in porn they just call it ‘amateur porn’.
This is especially important for two industries so fundamentally concerned with truth. In this age when a [...]
- In: Advertising| Marketing
The Right Spot for a restaurant?
1, Feb 2009If that’s such a good spot for a restaurant, why do you need take out?
- In: Marketing
It’s like the old days, but with internet
24, Jan 2009Very strange. Earlier this week, I printed out “The Cobra: Inside a movie marketer’s playbook,” an article by Tad Friend in the January 19 New Yorker. Today, I went back to find a reference, intending to post it here. In the interim, the article seems to have lost about 1000 words. Including these:
” … Often, [...]
- In: Advertising| Marketing
Glengarry Glen Ross set to house music
23, Sep 2008In recognition of Alec Baldwin’s Emmy for 30 Rock I’ll just point you to well put-together podcast, heavy on house music and soundbites from Glengarry Glen Ross - “Always be Closing - 40 minutes of house and abuse, hosted by Alec Baldwin“ - over on the21gunsalute.blospot.com.
If you want to read about Baldwin’s stormy, tempestuous, rough, [...]
- In: Management| Marketing| Retro
- Tags: Glengarry Glen Ross
With his defeat of Rafael Nadal, Andy Murray has the potential to be the first male tennis player from the United Kingdom to win a Grand Slam event since Fred Perry won Wimbledon in 1936 - which is opportune, since Murray is sponsored by the Fred Perry brand.
As a global consumer brand, Fred Perry was [...]
People Who Rip Off Green Eggs and Ham
22, Aug 2008It’s a childhood staple, it’s amusing, it has many vibrant colours that catch and engage the eye. The storyline is simple but engaging.
And it really reminds me of walking past the roadside food stalls in Delhi - sensing adventure, anticipation, surprise, but also fearing potentially disastrous consequences.
For a lot of illustrators, authors and marketers, Green [...]
Foodland Ontario Has Possessed My Grocer
20, Aug 2008My local grocer seems to have a good thing going. Surrounded by national and regional chains in a very competitive suburban market, Ross’ Independent Grocer brands himself as the locally engaged grocer, with clear links to the community.
At the same time, the “Independent Grocer” franchise is clearly a part of the much larger Loblaws/Weston group [...]
Brian Regan - brand advisor for Bell Canada
7, Aug 2008Bell Canada is launching a new corporate look tomorrow, one that promises to be … “clear, bold and instantly recognizable” …
Key to the look are three elements:
a new logo
new tag lines centred around the concept of things getting “better”
renamed product lines.
From what I can tell, the logo will be a nice blue “Bell” in [...]
For your next team building exercise
21, Jul 2008You’ve been there. You’ve got a small budget but you want big impact for your next team building exercise. You need a motivational speaker that will make a big impression and possibly knock their socks off.
Well, do I have a deal for you.
“… King Kong Bundy, the 400-pound behemoth known for once breaking a midget [...]
- In: Marketing
- Tags: King kong Bundy, public speaking
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