Case Studies

Over the years, I have published a number of papers, presentations and booklets on public relations, marketing, social media and government communications.

Basic Principles for Crisis Communications – prepared for Global PR Blog Week 1.0, October 2004

The complexities of government blogging in a dynamic policy environment – prepared for Global PR Blog Week 2.0, September 2005

Incorporating Blogs into the Marketing Mix – an e-guide prepared in December 2005

I spoke to a Third Tuesday Ottawa meetup about government communications and the implementation of a social media strategy at my government department. (MP3 audio available)

Secret Underground Guide to Social Media for Organizations – prepared in March 2008, this is meant to help communicators within large organizations to build the support for social media tactics and campaigns within their organization. It was very well received.

And, for old school cred, Canuckflack was Marketing Sherpa’s best PR Blog of 2004.