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By viral, I mean poisonous

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November 23, 2007 by Colin

I knew this was how the magic happened. There is no such thing as a viral video. It’s all a den of deception, payoffs, spam emails and keyword optimization.

The Secret Strategies Behind Many “Viral” Videos

I found one comment just as enlightening as the post itself:

“Nice post. Nice fuzz and nice flaming comments. It has the dark mark written all over it, nicely played by Michael, no only setting the comments on fire, but getting a hell lot of diggs and driving an insane traffic to the website. No one has commented yet on the fact that the RSS post was incomplete so that feed readers would have to come to the webpage ;)

Awesome strategy Michael and Dan, congrats.

About the actual content, some things where cool, others where just typical. For all those that are getting so mad about this, most of what he describes is part of the SEO field. It’s done by a hell lot of people. You could count even bloggers using some of this tricks. Some of them are quite unethical but hey, the Internet is a harsh place, live with that. If you get mad then it’s because you haven’t realized you are being targeted all day long YET. Maybe this post will open many people’s eyes :)

Welcome to the Internet :D …”


3 comments »

  1. [...] I was hesitant to weigh in on the latest kerfuffle raised by the recent TechCrunch post, frankly, because I knew all of these black hat tactics were being utilized by those less savory in our field, and the post just confirmed it, but felt I had to do so when I realized that too many people in our industry were surprised (vs. the ‘regular folks’ in the TC comments who were justifiably outraged, if not surprised). [...]

  2. King Tut says:

    …and you’re in marketing? teeheee…”magic”…lol…Santa Claus isn’t real…

  3. Colin says:

    Hey Tut. Thanks for dropping by.

    I hope you don’t mind, but I deleted your URL from the comment. Not because there’s a swear word in your domain name (I really couldn’t care about that) but because you spelled “Nazi” with a “t” on your blog.

    I thought hard-core coders dropped out of college, not Grade 9 history.

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