Blogging for Pharma
3October 29, 2004 by Colin
Should pharmaceutical companies blog? Pharmaceutical Executive magazine took a quick look at the idea this month.
Canuckflack
… Colin McKay has some thoughts about design, data, management, government and oddities … written in Canada!
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Blood Stains from the slaine Monks of Lindisfarne in the Viking attack of 793AD. Folios 191v and 192r of the Lindisfarne Gospels - written and illuminated by the Anglo-Saxon Bishop Eadfrith in 698AD.
Liber generationis Jesu Christi
“Lo, it is nearly 350 years that we and our fathers have inhabited this most lovely land, and never before has such terror appeared in Britain as we have now suffered from a pagan race, nor was it thought that such an inroad from the sea could be made. Behold, the church of St. Cuthbert spattered with the blood of the priests of God, despoiled of all its ornaments; a place more venerable than all in Britain is given as a prey to pagan peoples.”
Alcuin, Letter to Ethelred, King of Northumbria
Images: British Library
I had a Brooks Brothers 15 1/2 - 35 shirt and we used its front pocket to determine when the Pilot design was “pocket sized” - Joel Jewitt, discussing the invention of the Palm Pilot
http://www.linkedin.com/today/post/article/20130408043926-7298-early-employees-joel-jewitt-palm
Before I discovered the Internet
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I guess what you’re asking is it ethically cohesive for pharmaceutical companies to market their products? Is a blog presence appropriate to their industry, and will it help or hinder their public persona?
For us Canadians, it seems rather offensive, this business of pandering drugs in their market place (i.e. doctors, hospitals, clinics, etc.) However, like any other business, it is to their advantage in that they could use the blog as a vehicle to promote themselves as information providers. In this case, “community care givers” or healers.
Good question – difficult to answer without completely stripping down your opinion of the ethics of selling drugs.
Exactly. There’s a gaping divide in how Canadians and Americans view and assess pharmaceutical marketing.
Depending on how pharma marketing communications is applied, it can be incredibly useful, simply a market-making tool, or actually disingenous, if not deceitful.
For instance, if I use Levitra, will I be able to throw a football through a 15″ tire thirty feet away – like the guy in the ad?
You could argue the same thing about marketing in general. If I use that lipstick, will I have Angelina Jolie’s lips and men beating down my door? If I drive ___ automobile, does it mean I love my family more, because this product promises more protection/safety? I guess the only difference is you’re promising someone who is ill – possible health, which is even more insidious.