Canuckflack

Canuckflack is written by Colin McKay. I’m increasingly interested in the intersection between commerce and individual behaviour, and I’m paying more attention to sources that can turn multi-disciplinary observations into fundamental insight. You’ll still find thoughts, snippets and blurbs on PR, marketing, corporate communications, retail, promotion, crisis communications and media relations, but I’m really growing bored of the insular and repetitive “conversations” fuelled by most “social media experts.”

I remain supremely disappointed that I was neither raised by beavers nor moose, or that I never heard my name being called during the closing “mirror” segment of Romper Room. An owner of Generation “X” in first run hardcover, I really feel uncomfortable saying things like “for shizzle” and “peeps.” I’m old enough to remember when advertisers only wanted your cold hard cash, and had no aspirations to move in, become friends with your cat and get invited to Thanksgiving dinner.

I work in policy reseach and public education for a government agency in Ottawa, Ontario, Canada.

As always, the material in my blog in no way represents the opinions, views, policies or secret dreams of my employer.

Have any questions? Email me at colin@canuckflack.com