January 18, 2007 by Colin
From Steve Rubel’s post about his cheque from the Blogburst network:
“Clearly the way journalists and bloggers are being compensated is changing. However, everyone really should disclose the mechanics of how they are rewarded. Why should there be a double standard for the level of disclosure for journalists vs. bloggers when it comes to new models of compensation? We’re all part of the media fabric now. This should especially be revealed when anyone is being compensated based on traffic.
…But the point I want to make here is that no blogger – full-time pro or part-time paid – is exempt from disclosing how (not necessarily how much) they are paid and who is paying them.”
So – let’s say you’re the evangelist for a social media practice at a largish public relations agency. Your pay is directly related to your ability to demonstrate thought leadership in the subject, and your workload is divided between blogging, client service, client pitches, and conference presentations.
What proportion of your salary should you disclose, Steve?
This is an important question for bloggers and social media consultants as the world of blogging makes the transition from idealism to practical (read monetized) application.
The idea of disclosing all side interests, compensation deals or product placements that support a blog is a goal. As more and more bloggers develop viable careers from their work, can this be put into place with any level of accuracy?
[tags] Steve Rubel, blogger compensation, pay per post, blogger ethics[/tags]