September 25, 2008 by Colin
Know what the best part of the “I Am A PC” ad is?
“I am a PC, and I SELL FISHH!”
As Faris points out, this ad tries to reframe our collective perception of Microsoft as a company and as a tool manufacturer – highlighting its prevalence and utility around the world.
Nevertheless, it still feels like the third of twelve steps in a recovery program.
Speaking of tools, at what point will Justin Long’s agent tell him to drop out of the Apple campaign? As people slowly grow tired of the comparative ads, he runs the risk of being tarred as the face of a smug and elitist campaign.
There’s more than a little touch of agism in that reaction – if one of my daughters came home with a foppy haired douche that behaved that way ….