Google + RSS Feed

25 ways mobile text messages can help build brand loyalty

1

July 30, 2004 by Colin

In its August issue, Promo magazine has run several articles on texting (SMS for you cognoscenti) and possible applications for marketers and loyalty programs. Rob Lawson, a VP at Enpocket, tagged a list of promising SMS applications to the end of his article:

  • To thank you for registering and give you a reference number
  • To say how much is in your account
  • To tell you when you are overdrawn
  • To remind you of your appointment
  • To give you a ticket: admit one

  • To give you your flight details
  • To say your flight is delayed
  • To confirm how many points you have collected
  • To give you the latest odds in the 2.30
  • To say our engineer will be there between nine and 10 am
  • To say when we’ll call back
  • To remind you of the booking deadline
  • To tell you your order has arrived
  • To invite you to the preview
  • To say roadside assistance is on its way
  • To give you the phone number
  • To tell you the pollen count
  • To give you the share price
  • To give you the store details
  • To tell you the sale went through
  • To say you have won two tickets
  • To offer you an upgrade from 3* to 4*
  • To offer you car hire on arrival
  • To ask you to rate the service you received
  • To say ‘thank you’

  • 1 comment »

    1. Jac says:

      You may be interested to know that many of these applications are already used in Australia, where SMS is much more prevalent due to (I think) less telecommunications competition and hence much higher call rates for mobile phones.

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

    Follow My Tweets

    Tumblr Goodness

    • photo from Tumblr

      eadfrith:

      Blood Stains from the slaine Monks of Lindisfarne in the Viking attack of 793AD.  Folios 191v and 192r of the Lindisfarne Gospels - written and illuminated by the Anglo-Saxon Bishop Eadfrith in 698AD.

      Liber generationis Jesu Christi

      “Lo, it is nearly 350 years that we and our fathers have inhabited this most lovely land, and never before has such terror appeared in Britain as we have now suffered from a pagan race, nor was it thought that such an inroad from the sea could be made. Behold, the church of St. Cuthbert spattered with the blood of the priests of God, despoiled of all its ornaments; a place more venerable than all in Britain is given as a prey to pagan peoples.â€

      Alcuin, Letter to Ethelred, King of Northumbria

      Images: British Library


      04/12/13

    • I had a Brooks Brothers 15 1/2 - 35 shirt and we used its front pocket to determine when the Pilot design was “pocket sized” - Joel Jewitt, discussing the invention of the Palm Pilot
      http://www.linkedin.com/today/post/article/20130408043926-7298-early-employees-joel-jewitt-palm

      04/12/13

    • photo from Tumblr

      Before I discovered the Internet


      04/07/13