Canuckflack

Bell employees get man purse

// April 18th, 2009 // Design

That’s right. It’s a murse. A man purse I found fetching. It reminded me of a similar bag from Mountain Equipment Co-op – one that I used to carry until I began hauling around dockets and other oversized papers.

In this application, the new Bell Canada logo makes sense – both in application as a design element, and as a distinctive brand identity.

(Yes, I did have a thought or two when this new logo came out in August 2008)

Its rough canvas exterior reminded me of a Freitag custom messenger bag – which is cut from old tarpaulins taken from trans-European transport trucks.