// April 17th, 2009 // No Comments » // Consumer, Management
“The Option You Selected Is Not Available”
Yeah. That’s right. The option I would like to select, as soon as my call is thrown into your damnable IVR phone system, isn’t available. At least not until you make me listen to four other options – in English AND French!
Why? Because that organization – usually a utility, a bank or the phone company – values their cents more than my minutes.
I would like to blame a mindless 22 year-old business analyst, fixated only on identifying tweaks in the business process that will result in incremental efficiency boosts at the call centre. A 22 year-old oblivious of the dozens, then hundreds and eventually thousands of seconds I waste listening to an irritatingly familiar list of menu options – none of which are relevant to my particular question.
But I know the rot goes much farther. Somewhere, a manager decided receptionists were too expensive. Someone more senior decided that the call centre that replaced the receptionists needed to be pared down. Someone even more senior spent an hour or so reviewing activity reports from the call centre, noticed that these folks seemed to be answering the same questions over and over, and wondered out loud whether there was a way to automate this process and save even more money.
But no-one deserve more scorn than the IVR salesman who, pointing to his statistical analysis of dropped calls, abandoned queries and resolved questions, observed that most customers were simply hitting the “0″ button as soon as they heard a robotic and disembodied voice.
Because HE IS THE DOUCHE that set the system up so “o” only became an option AFTER the system forced you to listen to the first four menu options.
“Oh yeah. I can do that.”
That bastard should have to go through a seven option decision tree just to get into his car – or his fridge.
It is even more galling that many of these unwanted menu options simply lead you to branch hours and location. I don’t want to sound like an old man, but I used to have a good system for figuring out whether the business was open: I would call them, a human would/would not answer, and I would know. People younger than me KNOW just to f*cking Google it. Who’s left? The elderly. I’m apparently being forced to work my way through a phone tree because Mrs. McGillicudy can’t hold onto numbers anymore. And she’s the one with the most time to spare.
Integrated voice recognition systems and phone menus are cost-saving measures dressed up as features. They rob your interaction with the business of any sign of character or humanity. And they’re an organization’s passive-aggressive way of flipping you the bird.
Bastards.