… it’s about public relations, marketing, retail quirks, government communications and oddities … and written in Canada!
Know what the best part of the “I Am A PC” ad is?
“I am a PC, and I SELL FISHH!”
As Faris points out, this ad tries to reframe our collective perception of Microsoft as a company and as a tool manufacturer - highlighting its prevalence and utility around the world.
Nevertheless, it still feels like the third of twelve steps in a recovery program.
Speaking of tools, at what point will Justin Long’s agent tell him to drop out of the Apple campaign? As people slowly grow tired of the comparative ads, he runs the risk of being tarred as the face of a smug and elitist campaign.
There’s more than a little touch of agism in that reaction - if one of my daughters came home with a foppy haired douche that behaved that way ….
4 Responses for "A legacy of oppression and denial"
Well said. Though I’d argue that Long’s expiry date is already long past.
This is a far better approach than the Seinfeld/Gates thing. Selling with real people is always more powerful.
As a fun little aside, everyone should try to find the episode of This American Life wherein John Hodgman, the BRILLIANT writer and humourist who plays PC in the Mac campaign, describes going to the Apple Store in NYC. Hodgman is actually an avid Mac user.
I much prefer Mitchell and Webb doing the Mac/PC ads http://www.youtube.com/watch?v=qsiwrQIwsNA
thanks for the Mitchell and Webb pointer - I like their identity theft piece - http://www.youtube.com/watch?v=XEtMNrK9nHQ
Leave a reply