I don’t think I’m revealing any secrets when noting that effective media relations specialists have particular tricks to convey information – tricks that prevent journalists, authors and even bloggers from quoting the media relations folks directly.
After all, who wants to be part of the story?
These tricks including only communicating in broken sentences, bullet points and long tortuous sentences. Avoid proper grammar, personal nouns, technical terms that effectively describe the topic under discussion, or even the appearance that you are providing a direct response to their questions.
And, most importantly, never say anything definitive. An air of certainty and willfulness only prompts individualists (like journalists and graffiti artists) to frame your comments as a counterpoint to their central argument.
“There’s no way you’re going to get a quote from us to use on your book cover”
Metropolitan Police Spokesperson
Found, of course, on the back cover of Banksy: Wall and Piece.