Then I had to watch the rest of it just to see if there’d be more xenophobia. There wasn’t - just the U2 rip-off outro - I was surprised the band didn’t move to a rooftop.

I worked for Gateway computers during their ill-fated entry into the Canadian market and they kept making us watch a corporate video showing Ted Waitt (the CEO and founder of the company) hanging around in denim with The Who playing in the background. Similar to John’s post, it just magnified the fact that this guy was not part of “my generation”.

As much as the video is terrible (and wow is it terrible), I have to wonder about the band. Who are they? Is this what they dreamed of doing when they bought their first real six strings at the five and dime?

I assume it went something like this:

“We need a catchy tune for that new employee video, any ideas?”

“Well, my brother-in-law plays in a band…”

But even if the video had been good, would it have had the desired effect with the target audience (the company’s employees?) In my career I’ve seen stuff like that backfire, by showing the disconnect between the “vision” of upper level management, and the view of employees; the company ends up holding a magnifying glass up to its own hypocrisy.