“… To make the point that Sonic doesn’t nuke its hamburgers in microwaves, T.J. and Pete asked a competitor’s cashier to microwave a bag of popcorn for them. “They would be like, ‘We can’t microwave your popcorn. We’re busy microwaving burgers,’” McKay says. “The smarter, more strategic stuff, that’s when we knew that it was bigger than a prank or a Jackass-kind of thing. That’s when we knew it was good.”

Pete and T.J.’s antics became brasher and more irreverent. In a traffic-jammed drive-thru lane, T.J. called the restaurant and asked if the restaurant could use a hand in speeding up the line. …”

  • Jack Kerouac, from the original scroll of “On the Road” in Memehuffer:

“People aren’t interested in facts but in ejaculations (journal entry, December 1949)”

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