… it’s about public relations, marketing, retail quirks, government communications and oddities … and written in Canada!
“… To make the point that Sonic doesn’t nuke its hamburgers in microwaves, T.J. and Pete asked a competitor’s cashier to microwave a bag of popcorn for them. “They would be like, ‘We can’t microwave your popcorn. We’re busy microwaving burgers,’” McKay says. “The smarter, more strategic stuff, that’s when we knew that it was bigger than a prank or a Jackass-kind of thing. That’s when we knew it was good.”
Pete and T.J.’s antics became brasher and more irreverent. In a traffic-jammed drive-thru lane, T.J. called the restaurant and asked if the restaurant could use a hand in speeding up the line. …”
“People aren’t interested in facts but in ejaculations“ (journal entry, December 1949)”
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One Response for "Mid-week mental wash"
In Season 1 of “The Simple Life” Paris and Nicole were put to work as Sonic mascots, in full costume with cartoon-character gloves and the works.
The idea was that they would stand at the entrance to the parking lot and wave jauntily to potential customers. Instead, they spent the whole time giving passing motorists the finger and yelling “Sonic!”
So, now I think of that each time I see an ad for Sonic. Sometimes, I even give my TV the finger and yell “Sonic!” as well.
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