You really need a Conversation Audit
I’m mulling over an idea – a Conversation Audit – that would help companies evaluate whether they need a social media component to their regular marketing and public relations campaign.
The idea behind a Conversation Audit is to actually stop and take stock of the many ways you communicate with audiences, customers, consumers, stakeholders and regulators.
Only at that point will a company be truly equipped to judge whether a social media campaign is important to its needs.
[tags] conversation audit [/tags]