Canuckflack
… it’s about design, marketing, retail quirks, government communications and oddities … and written in Canada!
Search
Secret Guide to Social Media in Large Organizations
15 Mar2008
Well, I’ve finished work on it. A handy little guide for exploring the world of social media and building support for social media in a large organization.
I think the advice in this 23 page guide to secretly implementing social media in organizations could be equally useful for any government employee looking to try out new technologies - I’m pretty certain on that point, since I’m a government employee in real life.
You can find the guide at this link, and please feel free to share it with your friends, colleagues and bosses.
Here’s an excerpt, from the introduction:
How do you do it? How do you bring a spirit of innovation and experimentation to the communications shop of a large organization?
I’ve worked in a large organization – the government – for the last ten years. You can find bright, creative and resourceful people around every corner, in every department.
During the course of their careers, many of these people have thought of a move that could improve their work or their environment.
From experience, we all know that small changes in process or presentation are easily won. After all, it’s just another line on an approval sheet, or a tweak on the website.
Large organizations can also be convinced to launch a large-scale overhaul of their systems – whether it’s a supply chain, assembly process or online order system.
But it’s a real pain to get them to rethink their relationship with humans outside the security fence. After all, our customer service reps seem to be doing a good job, right? That sales force really does have a handle on the needs of the community, doesn’t it?
In speaking to hundreds of workers and managers for large organizations (government and private sector), I’ve been asked the same questions, over and over:
• How do you convince your boss to even experiment with social media?
• Doesn’t it mean a lot of extra work?
• Isn’t this sort of stuff blocked by our organizational policies?This Secret Underground Guide to Social Media for Organizations is meant to help you answer some of those questions.
[tags] guide to social media, instruction, dummies guide, introduction, organizations, government [/tags]
- In: Guides| Strategy| social media
- Tags: Guide, Secret, social media, Underground
18 Responses to Secret Guide to Social Media in Large Organizations
links for 2008-03-15 | DavePress
March 15th, 2008 at 7:39 pm
[...] Canuckflack / Secret Guide to Social Media in Large Organizations Colin McKay’s excellent intro to social media in a handy ebook format! (tags: social+media guide ebooks) [...]
Connie Bensen
March 15th, 2008 at 10:17 pm
Great ebook! I just read it in it’s entirety & was pleasantly surprised to see my blog referenced at the end. Thanks so much!
I will link to it from my blog & also at the Comm Mgrs FB group. Thanks for providing such a great resource!
Guide to Social Media for Organisations « Cllr 2.0
March 17th, 2008 at 12:32 pm
[...] 17, 2008 Guide to Social Media for Organisations Posted by Shane McCracken under blogging, promotional resources Colin McKay, a CanadianGovernment communicator and blogger and social media pioneer extraordinaire, has written The Secret Underground Guide to Social Media for Organisations. It is not a technical guide. More a cultural, managerial guide to avoid the roadblocks set by IT and legal departments. Colin has blogged about it himself. At 23 pages it is a quick and enjoyable read. [...]
Your most recent, favorite download « Someday I Will Treat You Good
March 18th, 2008 at 12:26 pm
[...] See Colin’s blog for his introduction. [...]
One Degree
March 18th, 2008 at 1:14 pm
Secret Underground Guide to Social Media in Large Organizations…
You may have been asking yourself, Sure, a blog is great for my knitting friends and Twitter seems to work for my neighbour who has a small bike-repair business - but how am I going to get social media into…
FutureGov » Useful links » links for 2008-03-18
March 18th, 2008 at 7:44 pm
[...] Canuckflack / Secret Guide to Social Media in Large Organizations Handy little guide to social media and how best to encourage adoption in organisations. (tags: enterprise2.0 government howto community social media) [...]
its not finding them and messaging, its finding them and measuring
March 19th, 2008 at 9:16 am
[...] a little guide - FREE - http://canuckflack.com/2008/03/15/secret-guide-to-social-media-in-large-organizations/ [...]
Liberate Media » Blog Archive » Best weekly social media and web 2.0 news round up for week ending 21st March 2008
March 21st, 2008 at 5:15 am
[...] Secret Guide to Social Media in Large Organizations [...]
Jake McKee
April 27th, 2008 at 12:01 pm
Great content, thanks for sharing!
2gether no more | DavePress
July 4th, 2008 at 6:33 am
[...] I also handed out a load of paper, which seemed to go down well. Tim’s social media primers were very popular, as was Paul Caplan’s Social Media Guide, and Colin McKay’s marvellous Secret Underground Guide to Social Media for Organisations. [...]
Judy Richardson
July 16th, 2008 at 11:07 am
Please read Daniel Pink’s book, A Whole New Brain:Why Right Brainers Will Rule the Future.
There is symphony is what you are doing.
Keep it up.
Guidance and Toolkits | DavePress
August 3rd, 2008 at 1:13 pm
[...] anyway”. The guerilla, stealth style introduction of social web activity, best summed up in Colin McKay’s ebook, is surely the way forward: get it working, get it embedded, report on the [...]
The Secret Guide to Social Media « Local Democracy
December 22nd, 2008 at 8:35 am
[...] and not written to advance the causes of any dangerous extremists. But, nonetheless, the ‘Secret Guide to Social Media in Large Organisations‘ - a Canadian how-to manual for seizing the initiative using social [...]
Bev Godwin
January 6th, 2009 at 2:17 pm
Thank you, fellow traveler, for publishing this useful guide. Wow, it sounds so familiar! We’ve been along this path, and things are finally breaking wide open.
Bev Godwin
Director, USA.gov and Web Best Practices
Office of Citizen Services
U.S. General Services Administration
Gwynne Kostin
January 6th, 2009 at 10:46 pm
Great resource! You do a great job demystifying and dismantling perceived roadblocks.
When I met my boss, his first question to me was, “Do you blog?” The fact that I was ready before he arrived and that I had experience with freely available tools allowed my organization to launch a high-profile blog in a U.S. government agency in weeks rather than….., well, you know how long that could be. I am your testimonial!
XicanoWan (Rudy Rosales)
February 2nd, 2009 at 5:04 pm
Just saw this and wanted to send you my thanks for this document. I love your voice and experience. Wish I would have found this a year ago…
Take It In House » Blog Archive » Social Media Starts In House
March 26th, 2009 at 9:24 am
[...] program and/or trying to convince your organization to take those initial steps, take a look at The Secret Underground Guide to Social Media for Organizations, by Colin McKay. It is a concise guide that will help you introduce and push social media [...]
links for 2009-04-09 « Policy and Performance
April 9th, 2009 at 7:02 pm
[...] Canuckflack » Blog Archive » Secret Guide to Social Media in Large Organizations Be a guerilla for good in your own organisation. Includes tips from UK Gov Webbies. (tags: socialmedia socialnetworking web2.0 learning) [...]