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// March 15th, 2008 // Guides, social media, Strategy

The Secret Underground to Social Media in Large Organizations

Well, I’ve finished work on it. A handy little guide for adobe acrobat cheap exploring the world of social media and building support for adobe acrobat cheap social media in a large organization.

I think the adobe acrobat cheap advice in this 23 page guide to secretly implementing social media in organizations could be adobe acrobat cheap equally useful for any government employee looking to try out new technologies – I’m pretty certain on that point, since I’m a government employee in real life.

You can find the guide at this link, and adobe acrobat cheap please feel free to share it with your friends, colleagues and adobe acrobat cheap bosses.

Here’s an excerpt, from the introduction:

How do you do it? How do you adobe acrobat cheap bring a spirit of innovation and experimentation to the communications shop of a adobe acrobat cheap large organization?

I’ve worked in a large organization – the government – for adobe acrobat cheap the last ten years. You can find bright, creative and resourceful people around every corner, in every department.

During the adobe acrobat cheap course of their careers, many of these people have thought of a adobe acrobat cheap move that could improve their work or their environment.

From experience, we all know that adobe acrobat cheap small changes in process or presentation are easily won. After all, it’s just another line on an approval sheet, or a tweak on the website.

Large organizations can adobe acrobat cheap also be convinced to launch a large-scale overhaul of their systems – whether it’s a supply chain, assembly process or online order system.

But it’s a adobe acrobat cheap real pain to get them to rethink their relationship with humans outside the adobe acrobat cheap security fence. After all, our customer service reps seem to be adobe acrobat cheap doing a good job, right? That sales force really does have adobe acrobat cheap a handle on the needs of the community, doesn’t it?

In speaking to adobe acrobat cheap hundreds of workers and managers for large organizations (government and private sector), I’ve been asked the same questions, over and over:

• How do you convince your boss to even experiment with social media?
• Doesn’t it mean a lot of extra work?
• Isn’t this sort of stuff blocked by our organizational policies?

This Secret Underground Guide to Social Media for Organizations is meant to help you answer some of those questions.

[tags] guide to social media, instruction, dummies guide, introduction, organizations, government [/tags]

20 Responses to “Secret Guide to Social Media in Large Organizations”

  1. [...] Canuckflack / Secret Guide to Social Media in Large Organizations Colin McKay’s excellent intro to social media in a handy ebook format! (tags: social+media guide ebooks) [...]

  2. Great ebook! I just read it in it’s entirety & was pleasantly surprised to adobe acrobat cheap see my blog referenced at the end. Thanks so much!

    I will link to it from my blog & also at the adobe acrobat cheap Comm Mgrs FB group. Thanks for providing such a great resource!

  3. [...] 17, 2008 Guide to Social Media for Organisations Posted by Shane McCracken under blogging, promotional resources   Colin McKay, a adobe acrobat cheap CanadianGovernment communicator and blogger and social media pioneer extraordinaire, has written The Secret Underground Guide to adobe acrobat cheap Social Media for Organisations. It is adobe acrobat cheap not a technical guide. More a cultural, managerial guide to avoid the adobe acrobat cheap roadblocks set by IT and legal departments.  Colin has adobe acrobat cheap blogged about it himself. At 23 pages it is a adobe acrobat cheap quick and enjoyable read.   [...]

  4. One Degree says:

    Secret Underground Guide to Social Media in Large Organizations…

    You may have adobe acrobat cheap been asking yourself, Sure, a blog is great for my knitting friends and adobe acrobat cheap Twitter seems to work for my neighbour who has a small bike-repair business – but how am I going to get social media into…

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  6. Jake McKee says:

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  7. [...] I also handed out a adobe acrobat cheap load of paper, which seemed to go down well. Tim’s social media primers were very popular, as was Paul Caplan’s Social Media Guide, and Colin McKay’s marvellous Secret Underground Guide to Social Media for Organisations. [...]

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  11. Bev Godwin says:

    Thank you, fellow traveler, for publishing this useful guide. Wow, it sounds so familiar! We’ve been adobe acrobat cheap along this path, and things are finally breaking wide open.
    Bev Godwin
    Director, USA.gov and Web Best Practices
    Office of Citizen Services
    U.S. General Services Administration

  12. Great resource! You do a great job demystifying and dismantling perceived roadblocks.

    When I met my boss, his first question to me was, “Do you blog?” The fact that adobe acrobat cheap I was ready before he arrived and that I had experience with freely available tools allowed my organization to adobe acrobat cheap launch a high-profile blog in a U.S. government agency in weeks rather than….., well, you know how long that could be. I am your testimonial!

  13. XicanoWan (Rudy Rosales) says:

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  14. [...] program and/or adobe acrobat cheap trying to convince your organization to take those initial steps, take a adobe acrobat cheap look at The Secret Underground Guide to adobe acrobat cheap Social Media for Organizations, by Colin McKay.  It is adobe acrobat cheap a concise guide that will help you introduce and push social media [...]

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