… it’s about public relations, marketing, retail quirks, government communications and oddities … and written in Canada!
Beef, tasty beef. Oh, and veal too. Did you know there’s a secret marketing organization dedicated to increasing your consumption of delectable prairie beast?
Well, not that secret. It’s the Beef and Veal Culinary Center, based in Chicago. And here’s a funny anecdote about some focus group work they conducted:
“… “This is a big country, and not everybody will have Thai curry paste,” says [Director Dave] Zino. “So we need to be careful when we’re developing consumer recipes to make sure that they’re available basically around the country.”
Even bearing that in mind, the staff will occasionally overestimate consumers’ kitchen savvy. Zino tells me about a focus group the center assembled to evaluate some of its recipes: one participant said he didn’t like the ones that called for dry red wine because he could never find it in powdered form at the grocery store …” (Chicago Reader)
Technorati Tags: focus group, beef, veal, red wine, discretion
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