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// February 2nd, 2008 // Criticism Adobe premiere elements 8 buy, Public Relations

Public relations, as a buy online Adobe CS5 Web Premium profession, has an identity crisis. Not really a surprise, is it? Is it buy online Adobe CS5 Web Premium a touchy-feely trade that can only be learned through practice or buy online Adobe CS5 Web Premium a cold-hearted discipline informed by social science and buttressed by research? Are we a buy online Adobe CS5 Web Premium homogenous enough group that we can speak with one voice, or buy online Adobe CS5 Web Premium are we really an agglomeration of egos and anxieties craving attention and buy online Adobe CS5 Web Premium monthly retainers?

And who in the world can speak for us? Can we turn to an Alliance, an Association, or a Chartered Institute? Or must our identities be buy online Adobe CS5 Web Premium boiled down to more realistic descriptions: investor relations, health marketing, internal comms, or, dare I say it, blogger outreach?

For most PR pros, this isn’t really a crisis. They’re spending far too much time actually churning out tepid fact sheets, internal newsletters, lame untargeted media pitches, spending far too much time on twitter or buy online Adobe CS5 Web Premium thinking up new bizdev gimmicks.

The real identity crisis occurs every Thanksgiving when buy online Adobe CS5 Web Premium the extended family asks “how things are going in the job,” all the buy online Adobe CS5 Web Premium while giving you the stink eye. You know from experience that buy online Adobe CS5 Web Premium they have a stereotype of your work firmly stuck in their mind, and buy online Adobe CS5 Web Premium it’s not positive.

For instance, your buy online Adobe CS5 Web Premium older cousins could be thinking of Mike Damone, the scalper from buy online Adobe CS5 Web Premium Fast Times at Ridgemont High. Your Aunt could be flashing back to buy online Adobe CS5 Web Premium Ron Ziegler, Richard Nixon’s spokesperson. And that young niece? She’s thinking Billy Mays.

Wow. Scamsters. Hucksters. Second story men, the lot.

This is buy online Adobe CS5 Web Premium a baffling state of affairs because PR pros are surprisingly self-confident and buy online Adobe CS5 Web Premium certain of our own capabilities. Otherwise we wouldn’t be in PR – we’d be in journalism.

Unfortunately, no buy online Adobe CS5 Web Premium voluntary code, industry standards or charter will change that perception. There will always be buy online Adobe CS5 Web Premium a cheap, dirty and dishonest alternative willing to “do PR” for a client.

Which is buy online Adobe CS5 Web Premium why we can only hang our hat as public relations professionals on our own record of experience, professionalism and buy online Adobe CS5 Web Premium results. It’s a profession that revolves around the name brand, the free agent on the rise, and the personal connection.

7 Responses to “The public relations identity crisis”

  1. Teri Leavens says:
    February 2, 2008 at 11:03 am

    I agree that buy online Adobe CS5 Web Premium PR professionals have a bad reputation and need to prove themselves; however, has buy online Adobe CS5 Web Premium that ever not been the case? I kind of think it buy online Adobe CS5 Web Premium has always been that way, and it will be interesting to buy online Adobe CS5 Web Premium see where it goes in the future.

  2. Colin says:
    February 2, 2008 at 11:21 am

    Hi Teri.

    I agree. I just think the continual worrying about how we can “fix our profession’s image” will never overcome the buy online Adobe CS5 Web Premium poor impression left by some anateurs – and some evil-doers.

  3. Ed Hollett says:
    February 2, 2008 at 11:58 am

    Oh dear, some are undoubtedly saying. Yet another post about the bad image PR has.

    Much of what you appear to deride – tepid fact sheets, newsletters, etc – is actually a part of what we do. Niotice, though, that I said a part, as in a piece or one aspect.

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    Public relations has buy online Adobe CS5 Web Premium many aspects or areas of practice that are defined bot by the buy online Adobe CS5 Web Premium client or market but by the internal skill. Writiing and buy online Adobe CS5 Web Premium editting high quality newsletters or other internal comms verhicles is an buy online Adobe CS5 Web Premium important aspect of what we do.

    So too is analysing research.

    So too is buy online Adobe CS5 Web Premium the day-to-day media relations role which is itself just as important as the buy online Adobe CS5 Web Premium PR manager higher up the organizational chart who figures out how to buy online Adobe CS5 Web Premium organize all the various technical specialties of PR into a buy online Adobe CS5 Web Premium properly structured campaign.

    The problme we are discussing here – I think – is buy online Adobe CS5 Web Premium really the tendency for us as practitioners to ignore the buy online Adobe CS5 Web Premium crap work being done by hacks who call themselves practitioners and buy online Adobe CS5 Web Premium professionals but who really aren’t.

    Our code of ethics rightly enjoins us not to buy online Adobe CS5 Web Premium criticise our fellows. Well, ladies and buy online Adobe CS5 Web Premium gentleman, the journalist hired for a mid level or senior job because he or buy online Adobe CS5 Web Premium she is related to someone important or hired because the buy online Adobe CS5 Web Premium company hiring had no clue what they wanted is not really a buy online Adobe CS5 Web Premium colleague. They are moonlighters. They are buy online Adobe CS5 Web Premium hacks. They are the people who, in another skilled trade, a buy online Adobe CS5 Web Premium guy like Mike Holmes would lament as he moves in to buy online Adobe CS5 Web Premium clean up their mess.

    And at the buy online Adobe CS5 Web Premium end of that is really another aspect of the problem: client education. If we keep educating clients about what buy online Adobe CS5 Web Premium we do and, as you say keep practicing with high skills and buy online Adobe CS5 Web Premium competence, the moonlighters will be seen for what they are.

    It might send some into the buy online Adobe CS5 Web Premium horrors but maybe as PR pros we ought to consider a buy online Adobe CS5 Web Premium campaign of consumer education, much as professional building contractors have done, to buy online Adobe CS5 Web Premium make clients aware of the horrors of hiring hacks.

  4. Ed Hollett says:
    February 2, 2008 at 12:02 pm

    Given my numerous typos in the buy online Adobe CS5 Web Premium foregoing comment, perhaps you can appreciate my regard for editors.

  5. Sherrilynne Starkie price of Adobe CS5 Master Collection says:
    February 3, 2008 at 12:47 pm

    Interesting take on an often explored theme. I admire you buy online Adobe CS5 Web Premium for having relatives that have a view on our profession. Mine don’t have a clue what I do. And frankly, I don’t think they care.

  6. Goodness Gracious, Great Blogs of Fire! » The Buzz Bin says:
    February 5, 2008 at 8:44 am

    [...] CanuckFlack cites a buy online Adobe CS5 Web Premium public relations crisis, mainly that those close to us (family, friends) may view PR professionals as little more than buy online Adobe CS5 Web Premium spin doctors. He says, "unfortunately, no buy online Adobe CS5 Web Premium voluntary code, industry standards or charter will change that perception. There will always be buy online Adobe CS5 Web Premium a cheap, dirty and dishonest alternative willing to ‘do PR’ for a client." [...]

  7. Strive Notes says:
    February 15, 2008 at 2:27 pm

    PR identity crisis…

    Colin says PR is buy online Adobe CS5 Web Premium having an identity crisis. Well we certainly should have an identity crisis, but I like to buy online Adobe CS5 Web Premium think of us more as being chameleons.
    With each and buy online Adobe CS5 Web Premium every day, we take on the identity of other professions. One day we can buy online Adobe CS5 Web Premium be setting up a Face…

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