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Chicken Little, public relations consultant
- Author: Colin
- Filed under: Public Relations
Dec 14,2007
For a long time, people told Chicken Little that he was too much of a downer, that he only saw the glass as half-full. He was always telling prospective clients that they had to get ready for the next big problem, that life was about to deal their shareholders a swift kick in the ‘nads.
But then the plucky little communications professional found his niche: preparing unsuspecting businesses to battle the inevitable online assault on their reputation.
His elevator pitch was very 2005:
“Do you have ten minutes to discuss the unfortunate story of Kryptonite?”
You know the rest of the story: open source solutions presented as proprietary, per diems, markups on technical suppliers, teleconferences, and a credenza full of lucite plaques, quills, pens, and awards of merit.
Oh, and a rough carpet of astroturf everywhere.
Technorati Tags: identity, social media consultancy, crisis, social media expert, astroturf
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2 Responses for "Chicken Little, public relations consultant"
Most times I can usually figure out what you’re driving at, but I’m lost on this one.
Are you positing that there are hucksters out there trading in fear of what the Internet boogeyman will do to an organization’s rep unless they buy the secret sauce said huckster is shilling?
I have to believe that there are a few legitimate PR folks actually providing appropriate context without shamelessly dialing up the fear factor for profit.
I think what I was trying to say is that there are bandwagoners that will jump on every hiccup in social media to sell their services.
I didn’t mean to imply that the entire profession was like this. My apologies if I left that impression.
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