For a long time, people told Chicken Little that he was too much of a downer, that he only saw the glass as half-full. He was always telling prospective clients that they had to get ready for the next big problem, that life was about to deal their shareholders a swift kick in the ‘nads.
But then the plucky little communications professional found his niche: preparing unsuspecting businesses to battle the inevitable online assault on their reputation.
His elevator pitch was very 2005:
“Do you have ten minutes to discuss the unfortunate story of Kryptonite?”
You know the rest of the story: open source solutions presented as proprietary, per diems, markups on technical suppliers, teleconferences, and a credenza full of lucite plaques, quills, pens, and awards of merit.
Oh, and a rough carpet of astroturf everywhere.
[tags] identity, social media consultancy, crisis, social media expert, astroturf [/tags]