Courtesy of the Federline/Spears divorce proceedings, we now have proof of two things:

• Viral campaigns MUST be supported by quality content and activities in other media channels
• the market knows how to value the singing talent of Kevin Federline

What proof? Kevin Federline made $3300 in royalties for his 2006 drop “Popozao.”

In honour of this revelation, and the rocketing popularity of the Rick Roll, I’ve created this video: Kevin Federline purportedly covering Rick Astley’s “Never Gonna Give You Up.”

(cover version actually from The Fountain)
[tags] Rick Roll, Rick Astley, Kevin Federline, Popozao [/tags]