Adobe contribute cs5 college discount

Adobe contribute cs5 college discount

// November 1st, 2007 // social media, Strategy

The premise, as posited by Jeremiah, Kami, Kevin and others: content generators need to adobe contribute cs5 college discount develop materials and vehicles that communicate effectively with “media snackers,” those new economy animals who adobe contribute cs5 college discount bounce from medium to medium picking up information and filtering it.

That means short blog posts, interactive web tools, podcasts of varying lengths, videos, Twitter streams and adobe contribute cs5 college discount anything else that two guys withs seed capital can think up.

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I see a adobe contribute cs5 college discount strategic weakness in this premise, however: just because people want their media quick, easily digestible and adobe contribute cs5 college discount interactive doesn’t mean we should abandon context and overlook longer term tactics.

That’s because I’m an old school media snacker. Not as old enough to be a Reader’s Digest subscriber, let’s get that out of the way.* But old enough to adobe contribute cs5 college discount know how to follow Usenet threads. Old enough to have thought PointCast was going to adobe contribute cs5 college discount revolutionize our world.

I think we run the adobe contribute cs5 college discount risk of over-simplifying our tactics and under-estimating our readers/listeners/viewers: they don’t come to adobe contribute cs5 college discount the dim sum buffet for the individual dish, they see ach piece as part of a adobe contribute cs5 college discount larger meal.

You see, I’m not a media snacker, I’m a media aggregator. I may bounce from adobe contribute cs5 college discount source to source and from one format to another, but I have adobe contribute cs5 college discount one (or several) topics that I’m tracking.

I am adobe contribute cs5 college discount picking up tidbits, thoughts and observations, and integrating them into internal narratives, or adobe contribute cs5 college discount adding them to databases on issues I am following, or marking them as useful for adobe contribute cs5 college discount work I am doing at the office.

The danger with the “snacker” meme is adobe contribute cs5 college discount that we may see our readers in too simplistic a adobe contribute cs5 college discount manner: as someone dropping by for a visit, or someone not really engaged in the adobe contribute cs5 college discount process.

We have adobe contribute cs5 college discount to make sure, as communicators, marketers, public relations hacks or community builders, that adobe contribute cs5 college discount we integrate our “snack media” into a more comprehensive communications and marketing plan.

And that doesn’t mean a cool splashpage made in flash.

It means some sort of community hub, where adobe contribute cs5 college discount all these snacks can be displayed on a big buffet table (or, given that most “media snacks” are ephemeral in time and place, a warming table). A touchstone for your “lifestream,” so to speak.

And then our reader, community member, stakeholder – whatever – can pick and choose the tactic that most suits them.

*You realise, of course, that Reader’s Digest was the original media snacker’s resource.

[Tags] media snacker, twitter, meme, community, interstitial, lifestream [/tags]