Canuckflack

Meat Bunnies – now that’s brand extension

// October 29th, 2007 // Creativity, Promotion

You’re like me, aren’t you? You look in the fridge, and all you can see is a package of frankfurters. Hot dogs. Sausages. Processed meat in a casing.

What to do? You can’t handle another hot dog. Not even a Coney Island special. Not a Chicago Style. Not a Detroit special. A New England Coney Island?

What about a refreshing meat bunny? Or perhaps you’d like a little meat trunk on your elephant?

It’s been around for a while, but Nippon Ham has a novel way of promoting the purchase and consumption of their Winny brand hot dogs – detailed instructions on how to carve them into a variety of animals. Like these instructions for making that adorable meat bunny.

The guys at Finding Japan even filmed their effort to make the little elephants.
All that’s missing is the soft velvety bed of Kraft Macaroni and Cheese (Kraft Dinner to us Canadians)

You MUST visit I am an American, and I eat Hot Dogs. And Fat Dave’s Hot Dog Adventures.