Here it is , folks. One of the first effective media applications of Twitter.
Two BBC reporters covering the Rugby World Cup are using Twitter as part of their reporter’s tool kit.
And the BBC has done a very smart job of integrating their Twitter messages into the overall reporting package.
Twitter seems a perfect application for sports reporting, especially in a high profile game like the Rugby World Cup final. It’s:
- already part of the user’s media diet
- already used to convey emotion and a sense of place by users
- easily integrated into the larger reporting plan
As Robin Hamman, a voice from inside the BBC points out:
“…One of the most exciting things that the BBC Blogs seem to have done is to give programme and website producers the opportunity to innovate by adding additional services, from social bookmarking to social networking, to their pages – creating some compelling new content and new building audience communities in the process….” (Cybersoc)
h/t to Matthew at Data Mining.
[tags] twitter, rugby, bbc, integrated news rooms, social media [/tags]