Framemaker 9 download

Framemaker 9 download

// September 7th, 2007 //

Ahh. The joys of retail marketing and framemaker 9 download management. Customer flow through. Seasonal promotions. Retail merchandising. Customer service in a framemaker 9 download retail environment.

Andrew at Northern Planner has a wonderful post brimming with notes, observations and comments about the retail environment.

I’ve picked out on of the framemaker 9 download more boring observations, if only because it touched on my behaviour just yesterday:

“…People always pick up books and feel them in book shops…”

Reasons why I pick up books in bookshops:

• to check the price.
• to measure the heft-to-price ratio.
• to check for promotional blurbs.
• to check for promotional blurbs from people I actually respect.
• to look for colour pictures in the middle pages.
• to keep the clerk from asking “can I help you?”
• to check for overspacing – who wants to buy a short story stretched into a longer book?
• are there footnotes? I like footnotes.
• to randomly sample the text. I’m not fond of too many “ten dollar words”.
• to check the author’s name – and google the book for reviews on my blackberry.
• what’s the paper weight? A thirty dollar book should have good paperstock.
• what’s the table of contents look like? More than one idea?
• because the framemaker 9 download book next to it was interesting, and it may have absorbed interestingness by osmosis
• NOT because it’s on a clerk’s recommended list
• shiny colourful cover is hypnotizing me!

Do you notice what’s missing? Any mention of stickers, promotional posters, “best of” lists and “as featured on Oprah” displays.

As for discounts – whose purchasing decision in a framemaker 9 download bookstore is influenced by a 20% off discount?
[tags] books, retail, book shop, book store, observation [/tags]