Wow. If Simon Dickson is right, the folks at the Foreign and Commonwealth Office in the U.K. are about to blow government blogging right open. And maybe even corporate blogging.
Forget restricting your corporate blogging to just C-suite executives. Opening blogging to everyone? Fine for tech companies, but not very workable for CPG companies.
How do you find a balanced and reasonable voice to represent your organization? Maybe by identifying three or four strong voices spread out throughout your organization, and giving them the tools to communicate. Foreign Minister David Milband is leading the charge, just like he did at DEFRA.
“…Miliband himself is joined by Jim Murphy, his Minister for Europe who ‘wants to hear your views on how the EU is doing, and to encourage discussion through this blog’. So whilst you’re not likely to get your referendum on the European treaty / constitution, you will at least have one outlet for your support / anger. Good luck to whoever’s moderating that one.
Then there’s Sir Sherard Cowper-Coles KCMG LVO, currently Her Majesty’s Ambassador to Afghanistan; and Lindsay Appleby, a First Secretary (ie relatively senior) in the Brussels office. Reporting from the front line, there’s Maria Pia Gazzella, from the Embassy in Chile. But most remarkable of all is Sarah Russell, who doesn’t even work for the FCO yet – she’s a Fast Streamer due to join in October 2007, so presumably we’ll be following her progress as she learns the ropes…” (Simon Dickson)
It’s important to remember that EVERY member of a diplomatic service is trained – extensively – in skills essential to a blogger:
- the comprehension of complex ideas and themes
- the synthesis of debates and positions, often conflicting
- the rapid creation of understandable but nuanced subject briefings
- and, most importantly for a government blogger, an acute awareness of the influence and impact of their words and writing.
[tags] government blogging, corporate blogging, diplomatic corps, diplomat [/tags]