Canuckflack

That’s a picture of an Portugese street festival held in the Mile End neighbourhood of Montreal in August.

It was snapped by Kate Hutchinson, a Montreal photographer who’s being patient and professional while taking some great pictures at our conference this week.

And we all know how hard it is to take great pictures at an academic and professional conference. Cordura shoulder bags, glossy pamphlets and giant screens full of powerpoint presentations everywhere.

Either that of a facefull of brioche and fruit plate.

On top of that, she’s taking pictures at a conference of privacy advocates.

Understandably, the conference attendees are more interested than most in how their image and personal information is captured.

As for the picture: I absolutely love street-side bar-b-que. Especially Portuguese meat - they know how to spice it and prepare it. Just by looking at the men and how they’re tending to their skewers, you can tell that this bar-b-que did not come with a choice of dipping sauces.

Technorati Tags: Kate Hutchinson, photography, Mile End, Montreal, chorizo, Portugese 

Wow. If Simon Dickson is right, the folks at the Foreign and Commonwealth Office in the U.K. are about to blow government blogging right open. And maybe even corporate blogging.

Forget restricting your corporate blogging to just C-suite executives. Opening blogging to everyone? Fine for tech companies, but not very workable for CPG companies.

How do you find a balanced and reasonable voice to represent your organization? Maybe by identifying three or four strong voices spread out throughout your organization, and giving them the tools to communicate. Foreign Minister David Milband is leading the charge, just like he did at DEFRA.

“…Miliband himself is joined by Jim Murphy, his Minister for Europe who ‘wants to hear your views on how the EU is doing, and to encourage discussion through this blog’. So whilst you’re not likely to get your referendum on the European treaty / constitution, you will at least have one outlet for your support / anger. Good luck to whoever’s moderating that one.

Then there’s Sir Sherard Cowper-Coles KCMG LVO, currently Her Majesty’s Ambassador to Afghanistan; and Lindsay Appleby, a First Secretary (ie relatively senior) in the Brussels office. Reporting from the front line, there’s Maria Pia Gazzella, from the Embassy in Chile. But most remarkable of all is Sarah Russell, who doesn’t even work for the FCO yet - she’s a Fast Streamer due to join in October 2007, so presumably we’ll be following her progress as she learns the ropes…” (Simon Dickson)

It’s important to remember that EVERY member of a diplomatic service is trained - extensively - in skills essential to a blogger:

• the comprehension of complex ideas and themes
• the synthesis of debates and positions, often conflicting
• the rapid creation of understandable but nuanced subject briefings
• and, most importantly for a government blogger, an acute awareness of the influence and impact of their words and writing.

Technorati Tags: government blogging, corporate blogging, diplomatic corps, diplomat

What’s the link between social media and skateboarding? Sometimes, social media experts will strike really poor bargains for their services - just like the early boarders who performed for stickers, decks and gas money.

I mean, in what other industry would thought leaders trade their hard-built reputation for a free camera, cellphone, iPhone or a free laptop?

A lot of social media experts are grinding out an identity as hard-working professionals - like the Social Media Group, or SHIFT, or H&K, or Crayon, or Converseon.

In skateboarding, there’s a lot of people who have jumped on a deck and found a new image or sense of group identity. There are a few boarders that have developed the skills - on the deck and in the office - to build strong identities in the sport and personalities that are eagerly sought out by marketers.

Sure, skateboarding has always had a distinctly commercial element. Even with its roots in home-made equipment and the growing legends of local or regional skaters, the continuing perception of skateboarding as an underground industry is largely manufactured. Today, it is part of a mainstream image industry.

Social media, as a profession for consultants, marketers and public relations hacks, is growing into a mainstream industry. For every mis-step amplified by bloggers and journalists, there are countless small improvements being accomplished in large and small businesses, not-for-profits, community organizations and local governments.

Still, I’m really growing tired of leading bloggers, authors and consultants crowing about how they scored some more schwag. Let’s keep this in perspective, people. Even community-access television can score $500 for a month’s sponsorship.

At some point, we’ve got to stop behaving like the stoners at the back of the school. Even skateboarders figured out that pocket change was poor compensation for their brilliant footwork.

Image above from a 70s era Skate Safety video.

Technorati Tags: blogger outreach, schwag, social media, payola

Today, a few excerpts from Colin MacInnes‘ 1961 compilation of essays, England, Half English. First, a cutting observation about critics:

“…This declaration was scornfully refuted by a columnist in one of the grimmer dailies whose special talent - being himself bereft of any marketable notions about such fragments of our world as his myopic eyes can visualize - is to pinch ideas he is incapable of inventing, and sneer at them in shop-soiled journalese…” (Pop Songs and Teenagers)

In other places, MacInnes attempts to examine the growing popularity of pop music, and the increasing economic power of teens and youths:

“…Today, youth has money, and teenagers have become a power. In their struggle to impose their wills upon the adult world, young men and women have always been blessed with energy but never, until now, with wealth. After handing a pound or two over to Mum, they are left with more ’spending money’ than most of their elders, crushed by adult obligations. They are a social group whose tastes are studied with respect - particularly by the entertainment industry…” (The Pied Piper from Bermondsey)

“…To check on my observation of kid’s clothes, I asked for the help of younger friends who dress much as they do … Such minutiae it will be increasingly hard to notice, because teenagery has passed its spring. Their startling initial impact on their elders, and their own amazed discovery of themselves, had already waned by the end of the last decade; and had become on the the kids’ part rather craftily self-conscious, and by adult parasites, quickly exploited without sympathy or understanding…” (The Other Man)

Technorati Tags: Colin MacInnes, pop history, critics

Really. An impressive ass kicking machine. On Craigslist. With a picture.
At the tail end of the description, the machine’s master craftsman has thrown in this pitch:

“Oh and If you need any remodeling done I have 10+ years experience and my own tools.”

There you go: the key to success as a small business. In a field with many similar competitors, identify a quality that separates your services from the pack and promote that quality. Make it real for the consumer.
Here in Canada, we have a guy who has built a reputation as an expert in ass kicking AND renovation: Mike Holmes.

Technorati Tags: renovation, ass kicking, promotion, Mike Holmes

This appears to be a record of some early public history or public opinion research. Browsing through a university library, I picked up Britain by Mass Observation, a small Penguin book that reported on the results of “man on the street interviews,” day surveys and personal diaries compiled by volunteers.

It’s an interesting read: one third about the Munich crisis, some thoughts on wrestling and local fetes, and big chunk on the bloody lambeth walk.

(Here’s a newsreel from the time, chopping up film clips of Nazis marching to have them dance the Lambeth Walk. The National Archives has more on the reel.)

The Mass Observation movement seemed a little too casual and non-too rigorous to qualify as public opinion research or market research - as we consider it today.

“…Young, confused, and vigorous, Mass-Observation sought to understand something that anthropology and sociology still took largely for granted: the everyday life of ordinary people…(New Yorker, nice long article about the “movement.)

Still, this one book is chock-a-block with direct quotes and observations from a variety of classes and generations. Some of the observations are likely more honest and frank than you would expect from a poll today.

For example, here’s a woman of 38, speaking to a pollster about horoscopes:

“I read them every Sunday, many a time it’s been true, but they don’t give you so much bad news. When it was my birthday they said I should get a surprise. I got one. It was a good ‘un, mister. No, I’m not telling you what it was, that’s my business.”

Technorati Tags: mass observation, polling, public opinion research, 1938, Munich crisis

Yes, that is me quoted in the Globe and Mail about productivity tools and GTD. If you subscribe to the “treeware” version of the paper, you also get a four column picture of me, taken by Bill Grimshaw, a funny guy who really likes his job.

In the picture, I’m holding my Moleskine - and the roll of red duct tape I keep around to repair my Moleskine when it inevitably rips at the cover.

Technorati Tags: GTD, productivity, moleskines

The write/here project was a public art project conceived by Tasmanian artists Justy Phillips and James Newit. Part of the Ten Days on the Island Festival, it asked the residents of Hobart to pass along stories of their life in the capital of Tasmania.

Eye magazine tells us the artists convinced local businesses to donate their billboards for ten days - and to sponsor the new “skins” for their own billboards.

“Phillips and Newitt gathered comments from the public through one-to-one interviews, workshops, and exhibitions, and even opened a ‘story shop’ offering passers-by a dollar for their thoughts. Carefully framed questions – ‘What does Hobart mean to you?’, ‘Do you have any regrets?’, ‘What are your hopes for the future?’ – elicited responses that were honest, potent and moving. From the 1000 responses that they generated, 27 anonymous texts were selected, one for each of the billboard sites. “

That’s one there on the right.

This project is a two fer for me: the two year process of collecting stories and observations appeals to the historian and faux ethnographer in me.

The simple, stark but engaging billboards help the project stand out from their urban surroundings, and make no attempt to infer value, attributes or judgements about the statements they broadcast.

As an added reflection of the community’s reaction to the billboards, many of the images preserved on the project’s website include comments from Hobart residents.

There are pictures of all 27 billboards available on the Write/Here project site.

The newest paper from Steven Levitt and Roland Fryer:

“…Rather than a terrorist organization, the 1920s Klan is best described as a social organization built through a wildly successful pyramid scheme fueled by an army of highly-incentivized sales agents selling hatred, religious intolerance, and fraternity in a time and place where there was tremendous demand.” (NBER abstract)

Hatred and Profits: Getting Under the Hood of the Ku Klux Klan is available from the SSRN or from Fryer’s own Harvard page.

Short sentences that both amused and enlightened me:

“Older people are sticky”

That’s from a New York Times article about social networks that are targeting the older sundeck set, via Advergirl.

“Mad as a box of snakes”

Part of the introduction given to Irma Boom, the book designer, by Simon Waterfall, the president of D&AD. Via We Made This.

“Web development is for Spartan warriors”

One observation from 50 Designers X 6 Questions. Advice solicited from web designers. Via Communication Nation.

Well, bit of a breakthrough at my office. A government blog. I’ll blog and/or write about it when I have the energy, but thanks to the great support of my team and my bosses, the Office of the Privacy Commissioner has a blog.

That’s right. The Office of the Privacy Commissioner has a blog.

Why don’t you?

Obviously, this is a learning exercise for all of us. But we’re pretty excited.

Technorati Tags: government communications, government blog, egovernment, epolitics, outreach

Another season of Third Tuesday Ottawa social media get-togethers opens with a sought-after star: Mitch Joel. You may know Mitch from such previous work as his Six Pixels of Separation podcast or his Twist Image blog.Mitch will kick off this year’s Third Tuesday Ottawa season on September 25. A kick you in the ass kind of speaker, Mitch will discuss marketing, social media and web 2.0.
Free registration can be found over on the Third Tuesday Ottawa Social Media Meetup group.

You may not have noticed, but my blogging volume has slowed lately. It’s not because I don’t love you. It’s not because I’m growing tired of blogging. It’s not a question of quality over quantity. And it’s certainly not because I’ve had a crisis of conscience and am considering a career in law, because that’s one place I know I can help make the future brighter for all the little children.

Instead. I’ve been kind of busy. At work, we’ve had some big stories lately, and we’ve got a big shindig coming up.

Still, I’d like to point out that this week is my blog birthday. Four years old. That means I’m big enough to walk over, grab something out of your hands, slobber all over it and break it, but not responsible enough to apologize or pay for it.

Opposition party operatives have always trailed candidates during elections - Canadian as well as American. As technology has become cheaper, the level of data collection has increased. Just ask former Senator George Allen. It’s the YouTube primary.

Even Duke’s in the game. Today, he offers advice on how YouTube could help Senator-in-limbo Larry Craig get out of his predicament:

Cartoon from Doonesbury, naturally.

An additional tactic to respond to YouTube crises, and something I missed when it was originally floated on American politics blogs back in June: flooding the zone.

“… To flood the zone, upload dozens and dozens of random videos which have absolutely nothing to do with the clip you’re trying to make “disappear.” The real strength of the clips you’re uploading isn’t to respond directly to the video, but to confuse the YouTube user and make it impossible for them to find the video they’re looking for. The one thing every campaign can count on is that any web user has a slight case of undiagnosed ADD (attention deficit disorder). If they don’t find what they’re looking for seconds after the search has begun, they’ll tire, and give up the search …” (David All)

Wow. Just like having a “black site” in your back pocket, ready for an emergency, do you have a staffer maintaining dozens of YouTube identities, waiting to deploy them in a flood?

Or is that something you hire a consultant for?

Comments in the many references to David All’s original blog post note that Google’s ranking algorithm wouldn’t be fooled by this strategy, and that most YouTube videos spread virally - the correct link would be bounced from inbox to twittr account, oblivious to the flood of moronic fog.

Some say skill is a gift; some say it’s learned; others say it’s earned. In my case, it’s all osmosis. I picked up everything I know about marketing, communications and public relations by watching movies.

School of Rock - never let a lack of formal education or professional accreditation keep you from seeking employment in your chosen field. Especially if your clients are gullible and misinformed.

Single White Female - you can operate a virtual consultancy for fun and profit, but always hold a vital piece of the client’s work hostage through deception and encryption.

Pretty In Pink - Quirky marketing and gimmicks are the key to successful independent retail.

Repo Man - no matter how crappy the job, a false sense of confidence and a poorly conceived personal ideology can carry you.

Trading Places - dress for success. It’s half the battle. The other half is family money and going to a good school.

Trop belle pour toi - you don’t have to be traditionally handsome to make new friends.

Wall Street - never walk around without an elevator pitch.

Chuckie - it’s NEVER child’s play.

Harold and Kumar go to White Castle - don’t be led by material needs. And avoid Neil Patrick Harris.

Crying Game - always be ready for surprises.

Star Wars - conformity stifles creativity and innovation in large organizations.

High Fidelity - every one can find their niche in the market, even compulsive obsessives.

Wedding Crashers - a good line of patter will break the ice in almost every situation.

Apocalypse Now - no matter how charismatic the leader, keep looking for the crazy eyes.

Bill and Ted’s Wild Adventure - you can always learn from the past.

Bullit - a gruff attitude, distrust for authority and a basic wardrobe of khakis and hearty sweaters convey authority.

It’s been a good day. Wrote up a note, had it translated. Posted it on the website and linked it to a couple of documents. We made a few calls, got a print story, a radio phoner and an influential blog reference - all in three hours.

Oh - and it helps to have an interesting story to tell.

Now, to my gripe:

Dear lady on the bus, the one wearing the thin cardigan:

We live in Canada. Despite our aversion to stereotypes, it gets cold here.

When you left the house this morning, it mustn’t have been very warm. Maybe 50 degrees?

Sure, at noon it was 70.

Now, on the bus, we’re at about 60.

Some of us like fresh air on a commuter bus. The designers knew that: that’s why they put small windows the length of the bus.

What gives you the right to walk the length of the bus and close all the windows?

Sure, being Canadian, you were polite and asked if you could close each individual window.

And, being Canadian, we were pussies and let you. After all, if someone asks nicely, we Canadians must bend to their will.

Secretly, I hope one of four things happens to you:

- you miss your stop because you don’t pull the bell cord strongly enough.
- the rear doors - from which you MUST exit - jam, forcing you to squeeze out of the bus sideways
- you realize you took the bus in the wrong direction, or:
- the second you step off the bus, those large, black, menacing clouds overhead break out in a shower of hail.

OH! Surprise ending! I’m not making this up! She missed her stop!

This has been a wonderful day.

You know, sometimes I think that YouTube channels may detract from a brand’s value.

Take SonyBMG, for instance. Everytime I watch, you know, an actual licensed music video that has been posted by SonyBMG, I am reminded that Warrant’s Sweet Cherry Pie is their most viewed video.

It’s right there in the “More Videos from the Channel” box.

Right below the video from Kansas.

P.S.: Warrant has NOTHING on David Wilcox’ Layin Pipe.

Technorati Tags: SonyBMG, YouTube, cgm, Cherry Pie, David Wilcox

For my purposes, the contagion is the “flip your house” epidemic. It seems that constantly rising house prices, overinflated housing markets in some cities, and the ready availability of credit and adjustable-rate mortgages has not only resulted in ill-considered real estate investment, but in a flood of television shows that over-simplify the benefits (and understate the risks) of speculating in real estate investment and redevelopment.

Even as the market for “flipping” slides and collapses, back-to-back television marathons reinforce the idea that a $60,000 profit is only five gallons of paint and a new kitchen counter away.

“… [In my 2000 book, Irriational Exuberance,] I argued that the feedback that creates bubbles has the primary effect of amplifying stories that justify the bubble; I called them the “new era” stories. The stories have to have a certain vividness to them if they are to be contagious and get people excited about making risky investments. Contagion tends to work through word of mouth and through the news media …”

That’s from Understanding Recent Trends in House Prices and Home Ownership, by Robert J. Shiller, who recently spoke to the annual Fed economic symposium in Jackson Hole, Wyoming.

Sure, we’ve seen hosts make the point that “flippers” made little profit on some projects - or even took a loss after carrying costs - but they rarely end the program by confirming the closing sale price of the homes featured.

My doubts about these programs only increase every time I see the “first open house” where supposed “prospective buyers” tour through the house. Don’t you agree that most of those people look like the neighbours, around to see what’s been done to Crazy Old Man Johnson’s place?

What makes a twenty-two year-old bartender think he can make money flipping a house in the Los Angeles property market? And make that money in ten weeks?

I’ll tell you what. An adjustable rate mortgage that doesn’t actually cost anything until 12 months in, late night informercials by “real estate investors” and a promise from TLC or HGTV that he’ll get “face time” on national television.

“… Borrowers with subprime credit ratings nevertheless took these adjustable rate loans with low teaser rates because they wanted to get into the house price boom that was sweeping the country …It is widely agreed that neither the Federal Reserve nor the Government should should bail out individual borrowers or lenders whose past mistakes have created losses. Doing so would simply encourage more reckless behaviour in the future …”

That’s from NBER president Martin Feldstein, who delivered a summary of the presentations and discussion heard in Jackson Hole.

And house flipping is reckless behaviour.

Technorati Tags: Flip That House, Property Ladder, flip, real estate development, irrational exuberance

Design the copywriter’s birthday card. They said. And writethedesignerschristmascard (in the comments).

Both at Noisy Decent Graphics, and both extremely funny.

Sixty years ago, my grandfather was writing articles for magazines like Canadian Business and Saturday Night magazine. Here’s an excerpt from a 1947 article titled “It gives Steaks a Lift!” - a report on the new miracle flavour enhancer, monosodium glutamate:

“… It is not likely that M.S.G. will become a standard household commodity. For one thing, it is still expensive. For another, the average family does not consume enough separate foods to warrant paying any special attention to the individual flavors.

But where food is prepared for a couple of hundred people at a time, and where numerous vegetables and seasoning agents go into each dish, M.S.G. is a decided asset. And even the housewife may eventually adopt it in some small measure …”

I have three observations:

1. Oh, to have been a public relations man in a time when every new chemical was seen as a testament to the ingenuity of mankind;
2. “the average family does not consume enough separate foods” reflects the post-war diet, restricted by rations - and does not imagine a diet overwhelmed by fusion foods; and
3. the explicit belief that corporations are trustworthy and always working to better the lives of families and housewives - certainly not the case today, is it?

Technorati Tags: MSG, monosodium glutamate, flavor, chemical, Canadian Business

Ahh. The joys of retail marketing and management. Customer flow through. Seasonal promotions. Retail merchandising. Customer service in a retail environment.

Andrew at Northern Planner has a wonderful post brimming with notes, observations and comments about the retail environment.

I’ve picked out on of the more boring observations, if only because it touched on my behaviour just yesterday:

“…People always pick up books and feel them in book shops…”

Reasons why I pick up books in bookshops:

• to check the price.
• to measure the heft-to-price ratio.
• to check for promotional blurbs.
• to check for promotional blurbs from people I actually respect.
• to look for colour pictures in the middle pages.
• to keep the clerk from asking “can I help you?”
• to check for overspacing - who wants to buy a short story stretched into a longer book?
• are there footnotes? I like footnotes.
• to randomly sample the text. I’m not fond of too many “ten dollar words”.
• to check the author’s name - and google the book for reviews on my blackberry.
• what’s the paper weight? A thirty dollar book should have good paperstock.
• what’s the table of contents look like? More than one idea?
• because the book next to it was interesting, and it may have absorbed interestingness by osmosis
• NOT because it’s on a clerk’s recommended list
• shiny colourful cover is hypnotizing me!

Do you notice what’s missing? Any mention of stickers, promotional posters, “best of” lists and “as featured on Oprah” displays.

As for discounts - whose purchasing decision in a bookstore is influenced by a 20% off discount?

Technorati Tags: books, retail, book shop, book store, observation

While I’m a very big fan of 80s and early 90s British pop - the Smiths included - I have to say that I prefer bands that don’t drift into wallowing and self-indulgent drones.

Which is why, in the musical battle of the moment, I side with Boney M. Not the Smiths. Not Morrissey. May I recommend this 1977 performance of Ma Baker, featuring some prehistoric “robot” dancing?

At least Boney M knew how to apply a full facefull of makeup and keep it from streaking. Let’s face it. If you’re going to toy with androgyny, you might as well go all out and take a dip in drag.

At least I hope it was drag. Some of those fur coats and ankle-length silk jackets were outrageous!

Sean knows its true. As does Gavin. Katie as well. And Marcus started it. And Andrew could not be more wrong.

Bring on the multi-week Smiths vs. Boney M smackdown.

Props to Waldemar for the banner.

Technorati Tags: Boney M, Morrissey, Smiths, plannersphere, music

Zinedine Zidane. The Rugby World Cup. The New Zealand All Blacks, perhaps the best rugby team in the world. A nice public relations campaign organized by Adidas in France to build awareness and create an opportunity for French fans to meet a soccer god and rugby behemoths.

Too bad some of the largest news agencies and chains in the world boycotted the event.

It’s the result of a battle that pits some of the biggest names in traditional wire journalism against major sporting organizations - all because of the increasing pressure from fans and audiences for up-to-the-minute coverage of major sporting events online and on 24 hour sports channels.

The Associated Press, Reuters, Agence France Presse and others are very upset that the International Rugby Board is trying to impose restrictions on coverage of the World Cup by media organizations that are not paid sponsors of the event.

“… The agencies are fighting against IRB media restrictions such as that no organisation can post more than 40 images or three minutes of news conference or “locker room” video online during any match.” (Guardian)

The members of the news coalition are boycotting all events and promotions leading up to the World Cup, which begins today. They are pressuring the IRB to lessen the restrictions imposed upon media accredited to cover the World Cup. The French government has weighed in, as has the European Commission.

The IRB is arguing that similar conditions are already imposed by the Olympics and the soccer World Cup. After all, commercial considerations must be taken into account:

“We think our rules are fair to everyone, to those who pay for the privilege to buy certain rights which helps us reinvest in the game, and also to those who get to come along without paying any rights fees [said Mike Miller, Chairman of the World Cup].” [AFP]

The full detail of their statement is available online, and the explicit mention of news and photo distribution by mobile phone underlines the central role media disintermediation plays in this dispute.

Unfortunately, the boycott will mean that coverage of the World Cup will be restricted to those organizations that have bought access through sponsorships or are driven to cover the event by their rugby-mad readers (like the Welsh, the Australians, the New Zealanders and the Brits).

In North America, rugby will continue to struggle for attention in the thin oxygen of the subscription sports channels.
On the other hand, this is the first time, in four years of blogging, that I have used disintermediation in a post. Yay me!

Technorati Tags: rugby, Adidas, International Rugby Board, All Blacks, World Cup boycott

An amusing song - if a little racy and rude. My blog’s WELL bigger than yours, by AsaBailey, and reshot using YouTube clips.

via Punk Planning and Planner’s Delight

David Bradfield has read my (admittedly small) mention in PR Week US, and asks:

“I figured it would be a lively and insightful dialogue, but skepticism seems to have outweighed opportunity (again). Is this really the case?”

Yes, Virginia. This is the case. Not just in Canada, however. The world has separated into three tribes of social media users:

• Evangelists, who are confident of their diagnosis and certain their prescription will succeed. Evangelists can be divided into two camps: those with a budget, and those without a budget. I should restate that … two camps: those with a client’s budget, and those without their own budget.

“We know you’ve got the money! We just have to spend it bonehead!”

That’s the voice of the evangelist consultant. $5000, $50,000, $500,000 - you have the budget, they have a range of tactics that will address your ailment. Note that I said tactic. By definition, a consultant will not be around long enough to measure whether a social media campaign has a lasting influence on a company’s relationship with its clients or stakeholders.

What about those without their own budget? Those are the true believers. They’re the ones that get a sour taste in their mouth when they say “word of mouth” or “buzz” too frequently. That’s because their original influencers were family and friends. These evangelists build shoestring campaigns of amazing complexity using the incredibly flexible 2.0 apps available to all comers. And they measure influence and impact several times a day - in the customer’s shopping cart and at their bank branch.

• Hobbyists. They’re the ones that play with social media in their spare time. Niche experts or generalists, hobbyists have spent a lot of time examining how social media will affect their job, their industry and their world. I used the future tense because some of them have been doing this hobby research for three, four or five years. And they still haven’t applied their knowledge to anything other than a hobby blog or family podcast.

Unfortunately, there’s always a reason: not enough time. not enough authority. not enough money. not enough confidence.

I don’t mean to be harsh, but

“drop your purse, honey! It’s GO TIME!“

• And, finally, opportunists. Once again, there are two camps of opportunists. There’s the executive that has heard their friends talk about some aspect of social media, or has noticed what their kids are doing at home, or realizes that their shiny new integrated marcomm campaign won’t take home any year-end awards without some hint of a social media component. These are what evangelists with a client’s budget call “walk-ins.”

The other camp is more practical. They are not obsessed with social media as a life changing development in how humans communicate. Practical opportunists recognize the advantages promised by social media - in the right campaign, with the right positioning, and with concrete links to company strategy.

The advances being made with social media are a mix of work by all three tribes. I’ve already suggested that crossover can happen among tribes. Many practical opportunists take a risk on a social media at the prompting of hobbyists hiding in plain sight in corporate comms or marketing shops.

What is holding up innovation and experimentation in public relations in Canada? The capacity to take innovative thought, personal inspiration and a clear understanding of corporate priorities and strategies - and identify which social media tools make good business sense.

Not a fun experiment, but good business sense.

In all fairness, I’ll leave the last word to a stand-in for the evangelist:

“…VIRGINIA, your little friends are wrong. They have been affected by the skepticism of a skeptical age. They do not believe except [what] they see. They think that nothing can be which is not comprehensible by their little minds. All minds, Virginia, whether they be men’s or children’s, are little. In this great universe of ours man is a mere insect, an ant, in his intellect, as compared with the boundless world about him, as measured by the intelligence capable of grasping the whole of truth and knowledge…” (Original editorial from the New York Sun, hosted by the Newseum)

Technorati Tags: social media, technology evangelist, PR in Canada, Canadian public relations PR Week

Your obsession is justified: that cop DID pick on you. A study of ticketing records in Massachusetts reveals that local police officers and Sheriff’s officers tend to levy more and higher traffic fines on out-of-town drivers.

Unless the town depends upon the hospitality industry for a living. This from Political Economy at Any Speed: What Determines Traffic Citations:

“…an interaction variable between hospitality employment and being an out of state driver. The point estimate is negative and statistically significant, showing that fines are even less frequent for out of state drivers where tourism is more important to the local economy. The finding is consistent with the hypothesis that municipalities do not want to discourage tourists from visiting and potentially endanger future tourism revenues.” (SSRN)

The economists who arrived at this conclusion work at George Mason University, which can be characterized as slightly libertarian. At one economics blog, the commenters note that the findings of the study echo their perceived ideological bent:

“…If we ignore the paper in detail and just look at the thrust, it is that government can’t be trusted to be impartial, but acts in a self-serving way to maximize revenue and to avoid disfavor from local voters. Thus, it supports a common libertarian view of things.”(link)

Now, this may not be a truly contributing factor in the conclusions developed in the study, but it does add another layer of interpretation.

The lesson for communications types? Always dig deeper than the conclusions. Any effective textual analysis - including media analysis - will seek to understand motivations as well as conclusions.

h/t NYT.

Technorati Tags: traffic ticket, traffic citation, gouging, media analysis